More and more businesses are seeing the value in producing promotional videos. A short video…minutes really, extolling what you and your business can do, then posted on YouTube, linked to a website, or sent out in an email, newsletter or press release, can garner you revenues that should compensate you for your initial investment, sooner than later.
Public relations consultants working alongside video professionals will help you craft a video that best reflects your brand and gets your key messages out. Affordable videos can be produced often without disrupting your business environment. Produced and directed well…you, your product and company will shine.
When thinking video, come prepared…have a budget in mind, figure out what you want the public to know, this will help your public relations consultant ensure that you target your audience clearly and concisely. If you are able to provide artwork, including logos, or still photos—your legwork can very well cut costs. If you plan to include an interview portion in your video—make sure to delegate it to someone who feels comfortable speaking in front of a camera, or spend the extra bucks and hire an actor. You don’t want to sound like the used car pitchmen on local TV.
Once you are armed with your new video, your public relations consultant will assist you in using this new promotional tool in the most effective way.
Kathryn Kates Public Relations can produce tangible results for your business. We invite you to check out our website, join the Kathryn Kates Public Relations Facebook Fan Page or check out our new YouTube Channel at www.youtube.com/kathrynkatespr. We would love to hear from you.
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