Is there a right time for public relations? Well, often it is when it feels most like the wrong time.

By that we mean, when you can least afford it may very well be the best time. Even if you've spent all your cash on developing your product.. that branding and promoting is now an added luxury that you can't think about, especially during this recession. This is understandable, however...this is the exact time that you should be reaching into the coffers and promoting like heck.

First of all, because others in your industry may not be doing it, your product may very well stand out by itself. Also, to grow your business is to spread the word...the best of businesses have folded because their gospel wasn't spread.

When putting your business plan together...be sure to add a column for promotion and even advertising...good public relations and branding be it in the traditional sense or digital will pay for itself in no time.

At Kathryn Kates Public Relations we offer comphrensive PR campaigns, but realize the need to service those who want PR but work on a budget...we are there for those folks too with our piecemeal PR for the DIY'ers. Our cool team of experts can help you realize your business potential and aspirations.

See what all the "buzz" is about at: kathrynkatespr.com

• Kathryn Kates 's blog