And just when we thought Kanye West couldn't be any more of, as U.S. President Barack Obama so aptly put it, "a jackass," he proves the general public wrong.

In the spirit of Spike Jonze's latest release on the big screen, an adaptation of Maurice Sendak's children's book "Where the Wild Things Are," West got a little wild himself and enlisted the help of Jonze to make a very in-your-face point to fans and foes alike.

On the morning of Monday, Oct. 19th, the rapper's 11-minute short film called "We Were Once a Fairy Tale," which can only be described as wild, made waves all over cyberspace.

It was first posted on West's website over the weekend, but by Monday was only available on YouTube for a bit. The full version has since then, been removed from that site, too. When I searched, I managed to find various cuts of it here and there.

MTV.com called the blurry video "mind-bending and a bit too close to home."

According to the Toronto Star, fan reaction ranged from awe-struck to genius, but hey, if you ask me, it's just plain weird. And that's coming from a West fan. I appreciate and admire his music, but his persona has just got to go.

And apparently, that's exactly what West had set out to do with this film. He wanted to show the world that he was chucking that old obnoxious Kanye West away.

"He's killing his ego," reported one fan.

"In lampooning West's self-indulgent public persona," MTV.com theorized to the Star, "Jonze makes Kanye a more sympathetic character, on film at least, helping the rapper to rid himself of whatever demon is inside him in a cathartic, moving and powerful scene."

But I'm not so sure about that. All the video really does is follow West around, documenting him doing despicable, disgusting things.

The film is recorded in a blurry fashion, for effect I suppose. It starts with him very drunk, wibbling about, being very loud and obnoxious in a club. He makes his way through the crowd, making attempts to take to some women, dancing to his song "See You in My Nightmares," then him and some woman start having sex and he passes out. After that, according to The Star's Leslie Ciarula Taylor, "he ends up in a bathroom spewing pixelated red stuff, finds a shiny Excalibur-type sword and stabs himself in the stomach, with gushers of pixelated red stuff, then pulls out a furry, cute-faced little rodent with his intestines as the soundtrack switches to a classical piano score." Ummmmm, weird. And them, he hands a tiny knife to the sad-eyed creature, it proceeds to stab itself, keels over and then the screen fades to black. Kinda creepy and disturbing if you ask me.

It's odd that West has kept such a low profile since his recent rant at the Music Video Awards in September, when he interrupted Taylor's Swift's award to blubber about Beyonce's great video. Inappropriate. And he definitely received a large amount of negative media attention because of it.

After viewing the video, NikNik13 wrote this on West's website: "It's like his intent is not to be an evil person at all. It's okay, Kanye, I forgive you."

Well, I'm sorry, but I don't. He just took his obnoxiousness and put it on a whole new level with weird, gross, creepiness. That short film wasn't creative, it was sadistic. And the fact that he even felt the need to go out of his way to show the world that he was making an attempt to kill off his alter ego shows me that he really needs to come back down to earth and get a reality check.

So spike helped West stab his alter ego, but will it work? Couldn't tell you, but as The Star's Raju Mudhar wrote in his article "Kanye shows Spike his wild side," no one will jump onstage declaring it "one of the best videos of all time." Not even Kanye.

• Amanda-Marie Quintino's blog