Last week I attended a talk where Robert Deluce, president and CEO of Porter Airlines, was speaking about the Canadian airline industry. At one point he stated that there is plenty of capital available for anyone as long as they have a good business plan. I completely agree, but what is a good business plan?
A good business plan, no matter what its purpose, should be all about allocating resources effectively – capital, employees, physical assets, and, if it is your own start-up or small ...