This article was originally published January 29, 2013.
How it was for me…
A few months ago, ‘Social Media’ was a foggy acronym for internet dialogue. I had used Facebook to reconnect with old classmates and distant family members. I even created a LinkedIn page, after being peppered with connect requests from business colleagues. I did not, however, blog, Tweet, Insta-anything, Pinterest or utilize any social media tools to promote my business interests. Not until I was given a little push.
My cousin was surprised to learn I was blog-less. “Who better to blog than a Mompreneur who is also a writer?” That push got me sliding towards my first blog.
The defining moment…
After decades of business writing, my creative writing skills needed refreshing. Three of my short stories had been published through traditional channels, but I needed a medium that offered full control over the topics and style. More importantly, I wanted the ability to collect valuable feedback quickly. Blogging seemed to make sense, but how did it differ from any other website content?
‘Blogging’ has a number of official definitions. The name ‘blog’ comes from the term ‘web log’, suggesting a journal of topical content on the internet. Over time, blogging has morphed into a form of business content marketing, enabling low cost promotion of a company’s products and/or services.
I began writing the blog to explore my voice as a writer, and gauge if blogging could become a new stream of revenue. In the planning process, I asked myself some key questions:
1. What do I have to say?
2. Who cares?
3. How do I reach them?
From researching other blogs, it became clear that I needed social media skills to pull readers to my content. ‘Going social’ would not only be critical in order to create a solid blog following, but an absolute requirement to return to my corporate marketing roots. I was surprised to learn about management positions called “CSO=chief social officer” and “SMM=social media manager”. These titles did not exist a decade ago when I was director of sales and marketing for a software company.
How it will be…
I began a strategy to create a social media presence. It is scary to dive into the unknown, especially on the internet, where words live forever in a cloud of privacy settings that can be particular and confusing. I’m focused on the knowledge that taking a risk can also be exhilarating and rich in rewards. Throughout my career I followed the mantra “better to make a mistake and learn than do nothing at all”. There can be no result without action.
It’s time for me to dive it and ‘get social’. My decades of sales and marketing knowhow are extremely valuable, but knowledge is stagnant without action. I take a deep breath and
Next column: Adventures in Blogging