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Ashlee Cox

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Corruption to be purged from Barbados

The Government of Barbados is on a mission to ‘purge’ the country from the ‘stain of corruption’ in all instances that it may be occurring.

Attorney General Dale Marshall, joined the Prime Minister, Mia Mottley on Sunday as she addressed the from her official residence, Ilaro Court and explained that while the Barbados Labour Party (BLP) was in opposition, they were not totally aware of the levels of corruption in the island by the then ruling Government.

He explained that it was only now that they were in power that they had made various ‘startling’ discoveries and were meticulously gathering information to clean up the messes made.

“It was difficult for us to make a clear assessment being in opposition at that time… We’ve gone through file after file and have found a number of startling things.” He said.

This address to the nation of Barbados was not the first time that the now ruling party had leveled accusations towards the now out of power Democratic Labour Party (DLP) who lost the 2018 May elections by a landslide.

Read about why Barbados must vet foreign institutions more deeply here

In fact Marshall, had revealed that just three months after going into office, they had uncovered several instances of corrupt practices on a seeming daily basis, including those made by the Central Government, by state-owned enterprises, by Ministers and that all of the decisions pointed towards personal gain being a motive.

The Attorney General (AG) told reporters at that time that government would be reviewing the books of two statutory corporations who he believed played in creating the ‘stain of corruption’ within the island, but that the process would be slow and ‘painstaking’ since they were looking over a decade of government and political activity.

On Sunday the AG highlighted a case where a million dollar invoice was settled in one day, which fell on the eve of the general election and asserted that the previous administration had lost many millions of dollars because of corruption.

“In many instances, contracts were awarded without any tender… There was another glaring set of circumstances and it related to the matter of exorbitant professional fees and legal fees which could not be justified by any reasonable measure…” He said.

“It was clear to us that this was all part and parcel of a whole attitude where Government was there not to benefit large numbers of Barbadians, but a chosen few.” He continued.

In light of this, Marshall said that there was a variety of efforts being utilized to address this issue, including allowing people to provide whistle blowing information, where they can come forward, speak to the authorities and even admit their ‘ part in the misdeeds and hopefully be able to purge themselves from the stain of corruption.”

Prime Minister Mia Motley reinforced her administration’s position on the issue by also urging Barbadians to play their part in ridding the island of the corruption cancer.

“We will need to be disciplined, we will need to engage in sacrifice… because corruption is a cancer that literally takes away money and resources, that takes away from spend on those people who actually need it.” She said.

Rose tinted glasses for grey fall days

Seeing the world through rose-tinted glasses is not just a metaphor anymore, in fact this fashion accessory just became of one fall’s favorite trends this year.

On many a catwalk, designers have proudly featured a variety of different coloured lenses, including those that were blue, pink, red and even green, however this fall, the rose coloured glasses are the ones being chosen for those ‘grey days’.

From the  Ray Bans in collaboration with Nina Kraviz, Michael Kors, Kate Spade and Carrera to name a few, it would seem that while the rose-tinted lenses are nothing new in the industry,  with the style being hugely popular in the 90s and the early 2k’s, it has nonetheless made a huge comeback this fall season.

With the style being favoured by fashion royalties such as the Hadid sisters and Selena Gomez, it’s hard not to see why many are investing into the trend and with each incarnation of the rose-tinted glasses, there are different events that will match your outfit perfectly.

mirror rose tint glasses

The pink mirror lenses are perfect for festivals and outdoor parties and will add a dose of personality to your overall looks. They are more suited for summer, but also add a punch to the soft wool sweater look this fall.

Cat-eye shapes will also be the look favoured by the classy diva and the shape are often flattering on just about every face shape there is. Whether you team this with vintage clothing or a modern jeans and jacket combo, it will add that ‘diva’ look to your style.

If you’re not into the too pink life, then there are deeper tones like berry coloured lens that will still cast that pinkish filter over everything, but also give you an extra touch of style.

One of the hottest looks for this fall season, however is the rose-coloured Ray Bans, which were designed in collaboration with Siberian-born DJ and performer, Nina Kraviz.

 

It was Kraviz’s artistic point of view and unique form of self expression that lead to Ray-Ban, the legendary sunglasses brand to join forces with her to design the second collection in their ‘Feel Your Beat’ campaign, which aims to work with musicians to showcase their creativity and individuality.

For her collection, she has put a modern twist on the classic cat-eye frames by incorporating speckled blue and yellow frames with contrasting orange and green accents. Paying homage to her own work cycle, the sun glasses can easily make the transition from a day to night look with gradient colored lens.

“I always wanted to make my own sunglasses away from any fashion trends. Ray-Ban is a legendary, timeless brand that doesn’t make you anything more than you actually are but rather seamlessly integrates into your own presence,” she said.

“To my absolute delight they kindly brought back the classic cat-eye frame into production upon my request. From now on all freshly renewed cat -eye frames will be called “Nina” which is absolutely amazing and is a big honor.” She was quoted as saying in her interview with Paper Magazine.

Sunglass enthusiasts are still raving about the designs as they pair the collection with leather and animal prints this fall fashion season.

#MeToo movement looks to November midterms

Brett Kavanugh’s ascension to the Supreme Court over the weekend was met with loud opposition from many, especially those who support the #MeToo movement; because it showed that their painful stories were still not believed and appeared to have no relevant impact where it needed to.

Kavanaugh who in his hearing claimed he was the victim of character assassination amidst very strong, sexual assault allegations from Dr Christine Blasey Ford was confirmed in a narrow 50-48 vote, that saw him promptly sworn in at a private ceremony, by Chief Justice John Roberts and the man he will replace, retired Justice Anthony Kennedy, thereby cementing his lifetime appointment as a Supreme Judge in the United States.

As  the senators voted on the confirmation of what has to be President Trump’s most controversial nominee, protesters in the gallery shouted ‘Shame!’ and when he arrived at the Supreme Court in Washington to be sworn in as an associate judge, he was met by hundreds of protesters demonstrating on the steps of the building.

Many of those protesters who waved such signs proclaiming  ‘Women must be heard’ , ‘Believe Survivors’ and the most telling, ‘A woman brought you into this world and women will vote you out’, were arrested, and lead down the court steps with their hands in plastic cuffs behind their back.

Many took to their social media to express their disappointment, lively distrust and the questioning of the legitimacy of their legal system, with Kavanaugh’s confirmation.

“The anger is real,” Sen. Mazie Hirono, D-Hawaii, a member of the Senate Judiciary Committee, warned on ABC’s “This Week.”

This bitter political fight became the cultural litmus test for the year-old  #MeToo Movement, which inspired women to speak out about their painful incidents of sexual harassment and abuse, as it collided with the ‘patriarchy of a political establishment dominated by ageing white men’ and received a serious blow.

Prior to his confirmation on Friday, Senator Kirsten Gillibrand of New York, a Democrat who along with her peers staged a last stand against confirming Kavanaugh, warned against what the backlash of such an appointment would mean for the country’s ethics.

“Today, in just a few hours, the United States Senate is going to turn its back on righteousness,” she said. “It’s going to turn its back on fairness and reason. And make no mistake, it is going to turn its back on women.”

With Kavanaugh becoming the 114th Supreme Court Justice, those following the #MeToo movement have set their sights on the November midterms, an outlet, that Winnie Wong, a senior adviser to the Women’s March, explained will allow women to voice their frustrations and be a ‘powerful political force’ for change.

She explained that the people she’s protesting with are ‘fired up’ and ‘enraged’ and said that they were only just getting started in their movement.

Barbara Smith, a psychotherapist who works with traumatized children, is also looking towards the midterms saying, “It’s important to vote to make our voices heard loud and clear”.

The 67 year old from Virginia noted her work and career was centered on helping people and families to find middle ground, however this situation had the feeling of domestic abuse. “Someone abuses their power and then they say: ‘Why can’t we all get along? Why are you so angry about this?’ It’s an issue of power. If we try to lower the partisanship while this group of people has all this power, they are going to continue to abuse it.”  She said.

The midterm is indeed an outlet for many to show that this kind of behavior where they are made to feel shut out is unacceptable and cannot continue.

 

 

 

 

 

Cannabis to be legalised nationally in Canada

Canada is poised to become the largest country to legalise cannabis in the world and the second after Uruguay to have a legal national marijuana market place.

After years of planning and research, Uruguay launched their legal sales last year, however for Canada; October 17 becomes a very historic day for marijuana producers within the country.

This social shift promised by Canadian Prime Minister Justin Trudeau is one that Hannah Hetzer, who tracks international marijuana policy for the New York-based Drug Policy Alliance called ‘extremely significant’, especially as there are at least 25 other countries who have already legalized the medical use of marijuana or have decriminalized possession of small amounts of the drug, while a few others, including Mexico have expressed interest in regulating recreational use.

dried kush cannabis on a table

“It’s going to change the global debate on drug policy,” she said. “There’s no other country immediately considering legalizing the non-medical use of cannabis, but I think Canada will provide almost the permission for other countries to move forward.”

Last year, Trudeau’s government introduced legalization to allow recreational use of marijuana after a poll by Forum Research Inc., found that 53% of Canadians agreed that they would like the plant to be legalized.

There is of course a long list of federal, provincial and municipal regulations that dictate to stores selling now legal marijuana. These include the requirement of frosted windows and product vaults; sales staffs are not allowed to promote products as having medical benefits or inducing certain feelings. Small jars of cannabis will be permitted for customers to sniff, but then the contents must be properly disposed of, to discourage anyone willing to dig the samples out of the trash and smoke them.

For many who are afraid that legalization will mean easier access to the plant by their youths, Canada has placed strict regulations on packaging to avoid appealing to the youth and there is a ban on various marijuana advertising, especially any that could be viewed by the youth or includes depictions of celebrities. Also some of the licensed producers are in fact huge companies and the Canadian federal government will be regulating the producers which so far have 120 licensed growers.

Canadian law sets a 30 gram limit on how much a person can buy at once or possess in public, however, there is no limit on how much Canadians can possess in the privacy of their own homes. Additionally, the law allows for residents to grow up to four plants at home, however, Quebec and Manitoba are the only two provinces that have opted to forbid home-growing.

This cautious yet bold move in their approach to legalization may ultimately set the course for the rest of the world, who will be observing how this process changes the landscape of the Canadian economy.

“Canada is leading the world on this paradigmatic change, taking this plant away from the bad hombres and putting it in the hands of the good men, the authorities, the regulators.” says former Mexican President Vicente Fox, who sits on the board of Vancouver-based cannabis company Khiron Life Sciences Corp.

 

President Trump’s mocking of Dr Ford sparks outrage

The apparent mocking of Dr. Christine Blasey Ford’s testimony before the Senate Judiciary Committee against Supreme Court nominee Brett Kavanaugh by United States President Donald Trump has sparked wide spread outrage and real fear that it will be even harder for survivors of these heinous deeds to come forward.

“I had one beer. Well, do you think it was — nope, it was one beer,” Trump said, mimicking Ford’s testimony. “How did you get home? I don’t remember. How’d you get there? I don’t remember. Where is the place? I don’t remember. How many years ago was it? I don’t know.”

These comments were made during a rally in Southaven, Mississippi Tuesday night by the President and unsurprisingly have many advocates for victims of sexual assault positively livid.

Ian Henderson, Director of Legal and System Services at the  Wisconsin Coalition Against Sexual Assault (WCASA)  is worried that the President’s remarks will not only discourage victims from coming forward about assault, but also that if they do they might not be believed.

“It creates a disincentive for survivors to come forward,” said Henderson. “There are already enough reasons why victims don’t come forward because of fear of not being believed. But on the flip side, we’ve seen a lot of positive movement on social media like #IBelieveSurvivors and #WhyIDidntReport.”

The White House has come to the defense of the President, saying that it was not mocking Dr. Ford; instead he was simply stating facts.

“The President simply pointed out the facts of the matter and that is what the Senate will have to use to determine whether or not they vote to support him or not,” Press Secretary Sarah Sanders said Wednesday.

The President also reacted to the public’s outcry from the allegations against Brett Kavanaugh and expressed his concern of how this would impact other men.

“It is a very scary time for young men in America, where you can be guilty of something you may not be guilty of,” Trump said. “This is a very, very — this is a very difficult time. What’s happening here has much more to do than even the appointment of a Supreme Court Justice!”

Actress, activist and sexual assault survivor Alyssa Milano, who continues to be very public in her support of Dr. Ford, reacted to Trump’s comments, saying that it was in fact a ‘scary time for women’.

“Men are having a hard time right now? I mean, c’mon,” Milano said. “Women, young people, have had it difficult for generations and generations and generations.”

In an interview with MSNBC, where she spoke of the backlash against victims who spoke up about their abuse, she said that right now they were in the process of finally defining their boundaries, and would no longer be silenced.

“And if that means men have a hard time right now, then I’m sorry, this is the way the pendulum has to shift for us to have the equality and security in our country.” She said.

Henderson, also took issue with Trumps’ comments, saying that they completely discount men and boys of sexual violence and lumped men into the ‘category of potential perpetrators or at least complicit in rape culture’.

 

 

Honorary citizenship revoked for the first time by Canada

History was made on Tuesday, when Aung San Suu Kyi became the first person to be stripped of honorary Canadian citizenship, following an investigation by the United Nations.

On Tuesday the Canadian Senate unanimously passed a measure revoking the Myanmar’s civilian leader citizenship and declaring the treatment of the Rohingya by Myanmar’s government to be nothing short of genocide. Last week, the upper house also followed a similar unanimous vote in the House of Commons.

These votes were prompted in large part by a United Nations fact finding investigation, which reported in August that the Myanmar military had systematically killed thousands of Rohingya civilians, burned hundreds of their villages, engaged in ethnic cleansing and mass gang rape. It also called for six top generals in Myanmar to be investigated and prosecuted on charges of genocide and crimes against humanity.

Sen.Ratna Omidvar, who introduced the motion to revoke Suu Kyi’s citizenship on Tuesday explained that Canada needed to recognize the ‘atrocity for what it is’, which was genocide and to call it as such.

Suu Kyi who had the symbolic honour bestowed on her in 2007 for her pro-democracy work, was stripped for complicity in the atrocities committed against the Myanmar’s Rohingya people.

The reports coming from the United Nations were nothing short of ghastly, and claimed that more than 700,000 Rohingya Muslims had fled across the border to Bangladesh since August 2017, when Myanmar’s Buddhist-majority security forces began a violent campaign in Rakhine State, killing around 10,000 people among other heinous crimes.

Suu Kyi who is a Nobel Peace Prize winner and now leads the Myanmar government was accused by the UN of failing to use her ‘moral authority’ to protect civilians.

She has steadfastly denied reports of ethnic cleansing in Myanmar calling such reports ‘fake news’, has restricted access to international investigators and journalists, defended the military and denied humanitarian aid for Rohingya.

In fact it was her response to the Rohingya crisis that has dramatically transformed her global reputation as a democracy icon, with many on Twitter calling for her to be stripped of her honorary citizenship and her Nobel Peace prize.

Senator Ratna Omidvar, said that while the military wields considerable power in Myanmar, Ms. Aung San Suu Kyi is not without power herself, in fact hers is a post that is comparable to Prime Minister.

“Stripping her of her honorary citizenship may not make a tangible difference to her, but it sends an important symbolic message,” Ms. Omidvar said.

She continued, saying that Suu Kyi was “complicit in stripping the citizenship and the security of thousands of Rohingya, which has led to their flight, their murder, their rapes and their current deplorable situation.”

“We need to send a strong signal here in Canada and around the world that if you’re an accomplice of genocide, you are not welcome here. Certainly not as an honorary Canadian citizen.” stated Omidvar.

While Suu Kyi was stripped of her citizenship, she will retain her Nobel Peace prize award, which she won in 1991, ironically for campaigning for democracy.

Lars Heikensten, the head of the Nobel Foundation, explained that it made no sense to withdraw awards in reaction to things that had occurred after they were given ‘as judges would constantly have to discuss laureates’ merit’.

Woman of the Week: Janet Mohapi-Banks

Janet Mohapi-Banks is nothing short of a truly inspiring woman.

Hers is a journey of never giving up and of having the faith to continue to push towards your dreams, even when all the chips are down and hope is in very short supply.

In today’s fast pace and seemingly hectic culture, it is never easy to feel as if all of the time, effort and love you put into creating the life you were proud of, all seems to be crashing down around you; and it takes a very special, committed and brave woman to not only weather the destruction, but to also stand up and do it all over again.

Mohapi-Banks is one such woman.

She  went from being at the top of her game as a Luxury Wedding Cake Designer,- even winning a Precious Business Award in 2010 to being burnt out and trying her best to manage a seemingly incurable digestive disorder as well as chronic fatigue  in just under a two year span.

“By 2012 I had burned out so badly I was left literally at death’s door for nearly 5 years with a rare (and according to my specialist at The Royal Free Hospital) incurable digestive disorder and chronic fatigue.

As a result, I was forced to close my cake business which was one of the hardest things I have ever had to do.  I moved out of the London area, got my affairs in order and prepared for the inevitable.” She said.

For any entrepreneur, being forced to say good bye to your ‘business baby’ is a very hard and painful process which can fill you with feelings of guilt, frustration, resentment and a lot of fear.

It was unbelievable to her that in only a span of 18 short months she had gone from delivering cakes to some of the most prestigious venues in the UK, including the Ritz Hotel Mayfair and winning awards for her fabulous designs, to being so exhausted and in pain that she was not able to even get out of bed to care for her children- a boy aged 12 years, and a girl 15.

A second chance on life came for Janet in the form of a chiropractor who by cracking her spine released her vagus nerve, thereby curing her and allowing her to grow back to optimal health.

With this new lease on life, Janet launched her coaching business in an effort to help other women to grow their ideal business without the stress that had nearly crippled her.

“Before I was critically ill, I used to overwork, which lead me to burnout.  I now realise that my overworking was due to a lack of self-belief that I truly deserved my amazing successes,” the Transformational Life Coach for Entrepreneurs revealed.

Mohaphi-Banks, who is a proud and happy mother of two explained that women almost always tried to do everything by themselves and her biggest take away from her own experiences was to know when you needed help and to outsource reliable people for the job.

When I asked what got her through the day, she said it was her refusal to waste a minute of her second chance and her amazing children. She noted that while she had gone through some ‘incredibly challenging times in my life’ she continued to get back up with a smile on her face and a determination to face her challenges.

 

Barbados making moves to bolster infrastructure

The Government of Barbados is determined to boost the island’s natural disaster readiness as well as its ‘woeful’ infrastructure.

In the aftermath of Tropical Storm Kirk, which dumped heavy waters over the island from Thursday evening well into Friday, leaving many parts of the island inaccessible due to heavy flooding, Prime Minister Mia Mottley, is set to implement strategies aimed towards national preparation.

The Prime Minster, who cut her attendance at the United Nations General Assembly in New York short, and arrived in the country early Sunday morning, took to the streets with several of her Cabinet Ministers to assess firsthand, the damage Kirk had inflicted to several flood-affected communities around the island, including Bayland and Chapman Lane, St Michael; Wotton, Christ Church; and Ruby Tenantry, St Philip.

During the tour, she revealed that Barbados would soon be engaged in a national preparation exercise, once the current hurricane season was over in November and that a simulation exercise would be launched in early 2019 for affected communities.

“We are not waiting until next June because these things are affecting too many people and in ways that are substantive,” she said.

Barbadians she noted, needed to be better prepared and educated on how to cope and respond after being impacted, as well as how protecting the environment also enhanced their safety.

Suggesting that the  recently launched national clean-up Many Hands be conducted every quarter to improve the situation of garbage negatively affecting the island’s drainage she called for Barbadians to join in the clean-up efforts to further protect the environment thereby enhancing their own safety.

Water, sewage, drainage and roads were the biggest claims to the country’s infrastructure and the Prime Minster explains that while Government did not have the finances available to deal with all the issues following the passage of Kirk, they would be prioritizing critical needs.

“Our country’s infrastructure is in a woeful state and we need to be able to deal with it. We don’t have the money to deal with all at once but we have to prioritize what we need to and between the various ministries we are going to go after it systematically” she said.

She further added, “When we say sometimes to people that we are focusing on needs, and not wants, it’s because we understand that the needs of the country in terms of public spaces is able to avert drainage problems . . . able to avert flooding . . . able to avert problems with the roads . . . . All of these things are as a result of a lack of attention to detail and not prioritizing how we spend public money,” Mottley added.

Mottley noted that the problems facing the country in terms of its infrastructure were not ‘insurmountable’ and in some cases, there were fixes that could be immediately resolved by the Ministry of Public Works and the Drainage Division; however other challenges she noted would need to have more ‘medium to long term solutions’.

“If we don’t take care of each other in preparing for this, then what happened in other jurisdictions will cause too many people regrettably to die. Most people don’t die from the water itself, they die from the consequences of it,” Mottley said.

The Prime Minster also revealed that she would like to meet with Cabinet to discuss how to have a better ‘decentralised system’ where all residents worked to keep Barbados clean and safe.

Vegan meat is the future to a greener Earth

There was a time in my life when I tried to go vegan.  I gave up meat and turned to tofu and a lot of soybean based products in the hope to replace the meats with a more plant based and healthier option.

I failed.

The tofu taste was disgusting to my sensitive palate and even now, the thought of its scent makes me very, very sad.

So imagine my amazement when I found out about Beyond Meat, the 2009 founded company that just won the 2018 Champions of the Earth Award, which is the UN’s highest accolade for the environment along with, Impossible Foods. Both are producers of revolutionary plant-based meats which are alternatives to beef.

What is even more interesting is that these plant-based meat alternatives are outperforming grass fed beef in the fast food arena around the world, including the USA and Canada.

This is great news for anyone who understands the need to preserve and nurture the Earth as livestock cultivation is responsible for 18% of greenhouse gas emissions worldwide.

This is a distressing fact in and of itself as greenhouse gases are basically responsible for and the hole in the ozone layer and thus climate change.

With the advent of these plant based meat alternatives having proven to be sustainable choices, it means that being ecologically conscious no longer translates into  giving up on taste and enjoyment.

“This proves that positive climate action can taste even better!” Erik Solheim, head of UN Environment said. “Saving the planet requires something of a gastronomical rethink in some parts of the world, and Beyond Meat and Impossible Foods prove that this doesn’t mean our taste buds are making the sacrifice.”

Founder  and Chief Executive Officer of Impossible Foods Dr. Patrick O. Brown, explains that he knows that the big global problems are not the responsibility of someone else and agreed that in order to save the planet, it would be important to pleasantly appeal to the world’s tastebuds.

“This problem wasn’t going to be solved by pleading with consumers to eat beans and tofu instead of meat and fish. And it wouldn’t be enough just to find a better way to make meat; to succeed we would need to make the best meat in the world.”

The vegan meats by these companies have already outperformed grass-fed beef burgers by at least 40% at Luna Grill, and were sold out at Taco Bell in the USA, as well as at  A&W locations in Canada and was recently added to a burger chain in Italy, called ‘WellDone’.

So how can a vegan meat switch really make any difference? Is it just because it tastes better?

Well not only has many reported that the vegan burgers actually still taste like burgers, but this seemingly simple food choice equates to a greener world.

Here’s how.

Americans switching from beef to plant-based patties would be the equivalent of taking 12 million cars off the road for an entire year–or saving enough electricity to power 2.3 million homes.

A study coming out of the Center for Sustainable Systems at the University of Michigan, which conducted a ‘cradle- to- distribution’ life cycle assessment of the popular vegan burger, discovered that the Beyond Burger generates 90% less greenhouse gas emissions, requires 46% less energy, has 99% less impact on water scarcity and 93% less impact on land use than a quarter pound of U.S. beef. That means a 41-square-foot plot of land can produce just one beef burger for every 15 Beyond Burgers.

 

 

 

The ugly sneaker trend is celeb gold!

If you’re like me and are prone to scrolling through your instagram and twitter feeds, then you would have seen one of the strangest, yet hottest trends for footwear in 2018 and its ‘ugly’!

I’m talking about the ‘ugly’ sneaker trend that has taken the world by storm with its decisive departure from the sleek, sexy and elegant styles, to that of the bold and un-streamlined look usually reserved for men.

With such powerful female influencers  as Kendall Jenner, Kim Kardashian, Kylie Jenner, Hailey Baldwin and even  Bella Hadid rocking  these bulky, 90’s era shoes, it was really only a matter of time before the whole world accepted that this revamped look was all the rage.

The ‘ugly’ sneaker or ‘dad sneaker’ usually features a double or triple sole, adding favourable height to the wearer while offering extra support and minimizing strain on the legs for a more comfortable feel.

The shoes usually come in either all white or all black styles, themed with curvy lines in bright hues or neon colours .

In short the ‘ugly sneaker’ has become the canvas on which many of the well known footwear companies, including Adidas, Reebok, Sketchers , Nike and Puma have all used to lure the female consumer to embracing the sneaker culture for a revolutionalised fashion look.

The sneakers, which honestly have zero seductive appeal on their own, have however a certain curious  charm that creates a fearless fashionable statement, with sneaker wearers mixing the shoes with high end layering and daring styles, including cut off shorts, elegant dresses and some sporty themed clothes, resulting in a fresh, funky and feminine fashion statement.

In an interview with Forbes, Alegra O’Hare, vice president of global communications at Adidas, said their version of the ugly sneaker the ‘Falcon’ has come to represent a new generation of female consumers.

“Its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers,” she said.

Recently, Adidas also announced its partnership with style royalty Kylie Jenner,  who has over 150 million followers over her social media platforms and is still set to becoming one of the youngest ‘self made’ billionaires, for the launch of the Falcon shoe which was inspired by Falcon Dorf, an iconic model from the 90’s.

By doing this, Adidas has cemented its shoe as a metaphor for fun and fearless feminine confidence. In its marketing for the shoe, the innovative footwear company said “Falcon is for those who do what they want regardless of what anyone thinks. It’s not for the faint-hearted, but for those who know that living unapologetically is the only way to live.”

As the colder seasonal months approach, it is a very safe bet that the ‘ugly’ sneakers are here to stay, especially with the styles already being featured in a plethora of Fashion Week shows, being sold out in Australia and holding pride of place with the millennial fashion icons on their social media feeds.