For Jack Dell‘Accio, the founder and CEO of Essentia, sleeping on an organic mattress is essential to living a healthy life.
He previously owned a company which customized cabinetry for high-rise buildings, and although an entrepreneur at heart, he never imagined that he would have founded the company that makes the world’s only all-natural memory foam mattresses.
After his father was diagnosed with cancer, Jack discovered that everything around us has the potential to affect our health. Being exposed to various health practitioners, he became intrigued by the relationship of the environment to our bodies and was inspired to do his part in helping people become healthier.
The idea to create a memory foam mattress came from Jack’s father who worked in the latex and foam business. He had discovered that there were several problems with using latex in memory foam, most importantly, performance. Latex, which is made from rubber tree sap, doesn’t allow for adequate blood circulation for spinal alignment and support. Jack decided to take conventional latex and reconfigure the technology to turn it into natural memory foam. It is the only mattress of its kind. The mattresses are designed to give support to every arch and curve in the body and provide many physical benefits for any age range.
Jack launched Essentia in 2006 and the business has grown exponentially ever since with stores in Montreal, Toronto, Vancouver, Calgary, New York and Santa Monica, Denver, Berkeley, Chicago and Seattle. There are currently plans to open locations in Ottawa and San Francisco.
Jack believes that Essentia has a bright future and mattresses are just the beginning and they also now offer support pillows, organic sheets, natural dog beds and crib mattresses for babies.
“I think there is huge potential in just the technology more so than in any other field. Non-toxic foam should be the only existing foam out there,” he says.
Essentia has been featured in O magazine, on the Rachel Ray Show, Anderson Live and the Dr. Oz Show where they were the number-one hot list product for one year and subsequently caused a website crash after a massive influx of online visitors.
Essentia is more than just a green company, they believe in the green and health-minded philosophy through and through. “It’s how we exist.”