Macy’s announced their intention to sell a modest clothing collection that would target Muslim women. The Verona Collection will feature “versatile, ready-to-wear pieces including maxi dresses, tops, cardigans, pants and hijabs in a variety of colours and fabrics.”
“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Lisa Vogl, founder of Verona Collection, in a statement. “Macy’s has been an amazing partner, helping us strengthen the foundation of our business through The Workshop at Macy’s and now introducing our brand to their consumers through this collaboration.”
Vogl said she converted to Islam in 2011 and had difficulty finding both modest and fashionable clothing in regular outlet stores. She invested $7,000 in her own online company, selling her own line while acting as businesswoman and photographer. Vogyl is a graduate of Macy’s The Workshop, a retail vendor development program supported by the department chain.
“Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities and become the next generation of retail partners,” said Shawn Outler, Macy’s executive vice president – Licensed Businesses, Food Services and Multicultural Initiatives. “We are truly encouraged by the successes of our graduated businesses, including Verona Collection, and look forward to hosting a new class of participants this spring.”
Not everyone is thrilled about the decision. Feminists are torn — with some applauding Macy’s commitment to diversity in fashion and others criticizing the oppressive background of the hijab. The latter is causing a number of people to boycott the department store.
Verona Collection ranges in price from $12.95 to $84.95 and will be available at macys.com beginning February 15.
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