Quite a few people in the Twitterverse and beyond were shocked today by the transit video we released.

It was created by our publisher (and tireless transit advocate) Sarah Thomson who took to Facebook last night to announce that Women’s Post had “the video” and it would be appearing on Women’s Post’s website today at noon.

Supporters of transit initiatives in Toronto and those who see Sarah tick by in their Facebook and Twitter feeds regularly were familiar with the video she was talking about – a video where she sings a cover of Pink’s Just Give Me a Reason with lyrics re-written to showcase Toronto’s issues with securing reliable transit for the city and asking Torontonians to do what they can to support the Big Move.

A little bit silly? Of course. A conversation we need to be having? Definitely.

The video opens with a smoke filled room and a character holding a pipe before a segue into shots of Toronto’s congested streets and regular people holding cards asking for help in relieving transit stresses and commuter problems in our fair city. The message is clear: we need to move past the haze of drug scandals that have Toronto politics in a vice grip and get back to reality. Our city and the people in it are stuck immobile by distraction after distraction and are suffering the consequences of inaction on a daily basis.

What happened next couldn’t have driven the point home any better. Overnight Toronto’s hashtags and feeds jumped to the collective conclusion that the video going up today was of Rob Ford smoking crack.

Their shock came when the video turned out to be a song about transit.

My shock came in the immediate aftermath of the video going live. The message left in our comments, on Twitter, and on YouTube was that this was a waste of time, we need to get back to “real” issues about Rob Ford’s reckless personal life.

My shock was that a scandal plagued mayor has so thoroughly damaged the civic and political landscape of Toronto to the point where the people of Toronto can’t even clearly see that the most pressing issue to us right now, to our children, and to our future as a viable world-class city isn’t what people at City Hall have in their pipes, it is what their circus of distraction is preventing us from becoming.

This week boring machines began working on the largest transit project Toronto has seen in half a century. Unfortunately, the number of people tuned into stories about the Eglinton LRT pales in comparison to the number of people tuning in daily to see an elected official deny, dodge, and destroy politics at City Hall.

My suggestion to my fellow Torontonians is to take a cue from Sarah’s video. Wave the smoke out of your face and move on. Focus on what is important, do everything you can to make City Hall, Queen’s Park, and Parliament Hill work for you by speaking out about transit, urban development, bike lanes, the Gardiner, and everything else that is currently being ignored by the Mayor’s office. While we can waste time arguing over what kind of dust coats the Mayor’s desk it is quite clear that it isn’t being used at all for the municipal issues that need to be addressed.

Taking a stand on the problems faced by Torontonians instead of the demons faced by Toronto’s mayor is the only way we can step forward into the future.

The politics of Toronto aren’t broken, perhaps bent, but certainly cracked. What we need to do now is fill that crack with our voices. Our next big move as a city shouldn’t be into the depths of crack houses, it should be into the communities that need accessible transit, stitching together the tapestry of our city with busses, light rail, subways, proper highways, and bike lanes.

Together we can make it work.


You can follow Travis on Twitter at @TravMyers.


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