It’s started already. The “who’s hotter than who” rhetoric surrounding Canada’s political leaders. Apparently, if your Prime Minister isn’t old and balding (or orange with a toupee), this is what the press focuses on. It doesn’t matter what his or her policy is, whether or not they kept their promises, or what their plans are for the future. It’s all about their hair and winning smile.
Don’t get me wrong! I’m a woman who can appreciate a person’s good looks — but when it comes to the people who represent my interests on a national and international level, I tend to think values matter more. But, that’s just me.
It all started with the election of Justin Trudeau as Prime Minister. The world exploded with jealousy, talking about how sexy he was and how gorgeous his hair is. Newspapers, magazines, and tabloids all posted pictures of him boxing or taking his shirt off for a charity event. They even made some cringe-worthy jokes involving maple syrup. To this day, the media go into a frenzy whenever our Prime Minister steps on foreign soil. There is no escaping those selfies.
Canadians could deal with one good-looking politician. Sure, the press may love to take his picture, but after the first month of his term, most Canadians were over Trudeau’s charm. But now, Canada is in trouble. There are now two — yes, I said two — good-looking political leaders vying for the position of Prime Minister in the next election.
Newly-elected New Democratic Party Leader Jagmeet Singh has been praised for his ability to connect with young people. He is charismatic, and fashion-forward. Take a look at any of his photos and you can see a man who knows how to work a camera.
Earlier this week, Singh made a comment about his own luscious locks hidden beneath his turban, saying “I have more hair, and it’s longer, and it’s nicer.” Now, people are going crazy again. Articles have popped up calling those “fighting words”, making the correlation between hair and a vow to defeat Trudeau in the next election. Poor Conservative Party Leader Andrew Sheer has to read articles that compare his sex appeal to that of his colleagues. Yes, apparently sex appeal is the newest factor for a political leader. May I suggest a catwalk for the next televised debate?
While this whole debocle is pretty funny, it’s also a big problem.
First of all, as editor of Women’s Post, I must question whether or not this kind of talk would be the same if a woman were elected as party leader. Would sex appeal be as big of a factor? Would the mere inclusion of that kind of discussion be labelled inappropriate? Would reporters get in trouble for talking about a woman’s hair and makeup instead of her policy platform? No one is talking about Elizabeth May’s appearance, so why are we talking about Singh’s? If anyone was confused about the double standard between male and female politicians, they don’t have to look much further.
While a fight over luscious locks seems entertaining, and may be a good PR tactic to gain the attention of potential voters, it also distracts from the bigger issues facing our country. Unemployment, health care, education, and Indigenous reconciliation are just a few of the important issues our political leaders need to be knowledgeable of. Those are the issues that our leaders should be discussing. Instead, voters are treated to a pageant contest, where the contestants have to dress up, smile, and describe their ideal date.
This is not my kind of democracy, and I think a lot of Canadians feel the same way.
To be fair, a lot of this is the media’s doing. Politicians know that catering to the press is how they get coverage and reach voters — and journalists love to write about sex and controversy. But, the worst mistake a politician can make is to assume voters are stupid and easily distracted. Talking about your hair is not going to make Canadians forget to ask about your policies.
Being charismatic is a good thing. Being able to genuinely connect to Canadians is even better. But at what point do we stop talking about it and focus on the real issues?
Hopefully, it’s before the election.