Doug Ford is telling people exactly what they want to hear. They want lower taxes- he claims he’ll give them lower taxes. They want rich guys out of Toronto Hydro- he claims he’ll fire all the rich guys. The promises of this politician are luring people into supporting him and polling has the Tories in the lead. Ford has made promises that many people across Ontario have wanted to hear, but the question is will he actually follow through?
Liberals have announced they will launch a new ad campaign to share all the ways Ford will fall short; with the party’s campaign team pledging to expose Doug Ford’s fake promises, and show what they believe he might actually do if elected. Critics are drawing comparisons between President Donald Trump and Ford- specifically the character attacks directed at Trump during his 2016 campaign.
The Liberals have said that attacks on Trump focused too much on his personality, and it is a mistake to take the same route with Doug Ford. They see many similarities between the two politicians and are hoping to learn from what they observed.
One ad that is to air on TV, online and radio, claims under Ford’s leadership corporate taxes will be lowered, minimum wage will go down and 40,000 public sector jobs will be slashed.
Other ads will show old footage of Doug Ford from 2014, including when he talked about a Rexdale Group home for children with developmental challenges as “ruining the neighbourhood.”
Liberal campaign co-chair Deb Matthews said “We think it’s really important that when people make the choice — and it’s going to be the starkest choice they’ve had to make provincially for a long time — that they have the full facts on who Doug Ford really is.”
Liberals have admitted that their decision to take this step does have to do with polling that has Tories in the lead.
Ford’s campaign officials responded to the new ads:
“[Liberals] have nothing left to offer other than fear and smear. We will keep campaigning for the people, and against Kathleen Wynne’s 15-year record of waste, corruption, abuse and mismanagement.”
The move by Liberals to educate people on the emptiness of Ford’s promises, could entirely backfire if people see these ads as an attack on Ford’s character.
As the election approaches the attacks from each party will likely get more intense. It will be interesting to see if the Liberals manage to accomplish the education they hope for, or if their ads simply end up being the typical attack ads that so often drive voters away.