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Beauty Minute: Rihanna’s Fenty Makeup Line

The beauty world was buzzing this weekend as Rihanna released her widely anticipated Fenty Beauty Line.

Fenty Beauty uses the tag line “Beauty For All” and this is exactly the aim the pop star sensation tried to get across to the public. Fenty Beauty wants to include women of all shades, cultures, personalities and races — a makeup line where no one is left out. The Pro Filt’r foundation comes in 40 available shades, ranging from light to deep.

Rihanna has managed to add diverse options that long-standing beauty brands neglected to include. This wider range of colour options for various skin tones is fuelling the sales of Fenty Beauty and adds some much needed change to the beauty counter. Fenty Beauty is available online or at various Sephora locations worldwide.

Check out our review of the product:

By Leanne Benn