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How to become a blogger, according to Rachel Esco

You can’t just snap your fingers and become an established blogger overnight — well, not unless you’re Trump or a Jenner. For us mere commoners, getting paid to do what you love is no easy venture. In turn, most bloggers will simply write for free, satisfied with the sheer notoriety of getting credit for their published work. But, the burning question on everyone’s minds is how to start raking in some green for your words? How do you start?

Many women dream of being like Miranda Priestly, dominating a business empire while wearing the hottest designer pumps. Realistically, however, being a professional blogger is not all that glamorous. Let’s put the fantasies to rest. Here’s how to become a successful entrepreneur online.  

Be annoyingly persistent

You may have heard it all before, but never underestimate the power of persistence. Before I began getting hired to blog for brands, I probably went six months looking for work with no avail. So, what did I do? I began voluntarily writing for online magazines to build my experience and portfolio. Eventually, I had collected enough impressive work to showcase for potential clients. But, you must be willing to invest this extra time and energy if you’re serious about blogging as a career.

Join popular blogging platforms

What’s better than making your own website? Joining popular blogging platforms!  With established websites like She Knows or Elite Daily, you can submit your work to gain exposure for your blogs. In the early stages, this approach gives you more credibility and authority as a blogger. These platforms also let you link to your personal blog and social media accounts, helping you drive more traffic to your awesome material.

You can even use these sites as your online portfolio if you don’t already have your own website. But if you do decide to create your own, make sure it looks modern and professional. Since it’s essentially a representation of you and your talent, you must make it count! First impressions are everything. And don’t forget to promote your portfolio on social media to further increase its visibility.

Pitch your services

Another promising route to becoming a blogger is learning how to pitch your services. Now, I’ll be honest. This process is very tricky and rarely successful. But at the very least, if you know how to sell your services well, there’s always a chance you’ll get some interested replies.

Next, when you pitch your services, you have to have a niche. Any random schmo with a laptop can pitch themselves as a “blogger”, but if you’ve got a specific area of expertise, you’ll be more desirable to clients. For example, maybe you’re an organic food blogger; you can cater your services to organic grocery stores and related businesses. You’ll get much farther when your present yourself as a specific type of blogger.

Don’t reach out to the biggest businesses right away. Remember that at the beginning, you’re just a tiny entrepreneurial fish in a sea of blogging barracudas — sorry. So instead, reach out to mid-range businesses who are not as heavily swamped with thousands of pitch emails. You’ll have a better chance at getting noticed and hired for your services.

Use LinkedIn like crazy

Pledge your loyalty to LinkedIn and never look back. While most people go gaga for Instagram and Snapchat, focus your energy on LinkedIn as if it’s your main source of social media. Recruiters are constantly scoping LinkedIn to find fresh talent. Plus, there’s always people with startup companies looking to collaborate with bloggers they find on LinkedIn. My first big client actually found me through LinkedIn, so I genuinely can confirm it works!

 

Ready to begin to become Canada’s next top blogger? Best of luck everyone!

So you think you can blog?

Blogs have become an important tool for personal and business development. I’ve been blogging off and on since the early days of LiveJournal, but when I decided last year that I wanted to get more serious about lifestyle blogging, I felt a little bit lost. How much of myself am I willing to share? How often do I need to be posting? Will anyone want to read it? How will I live up to the gorgeous photography and beautiful prose of my favourite bloggers? Of course, the most important step was to just get started and learn through experience, but here are a few resources that will give you the knowledge and vision you need when starting your own blog.

Blogging for Bliss by Tina Frey 

Blogging for Bliss is a beautifully laid out book with gorgeous full-colour photos and jam packed with helpful tips. Although it’s specifically geared towards crafters and artists, the information it contains is useful for anyone looking to create a beautiful and engaging blog. Using screenshots from the best-of-the-best that the blogosphere has to offer, author Tara Frey demonstrates what works in blogging and what doesn’t. Easy to follow tutorials walk you through the steps for simple photo editing and web design techniques to take your blog to the next level. Some of the most popular creative bloggers also grace its pages, sharing their wisdom on creating great posts and attracting a loyal readership.

Available from Amazon.

Bloggin tips from Problogger

Problogger is the ultimate resource for anyone looking to make money from blogging. Articles are posted daily, offering tips from the world’s greatest blogging experts. The site also offers specialized workbooks and a brand new book that you can purchase, if you’re looking for even more information.

Fairy Tales for Writers by Lawrence Schimel 

Sometimes the hardest part of blogging is finding the inspiration. If you’re trying to post everyday it can be easy to fall into a rut and start posting things that you think you should because everyone else does, but it’s not something that really inspires you. For that reason, I’ve started keeping this magical little book in my bag at all times. In this chapbook of whimsical poetry, Schimel holds up the mirror to the joys and struggles of the creative process. Somehow, these tongue-in-cheek fairytales about the publishing world and woes of writing always puts a smile on my face, and inevitably I’m scribbling down ideas again in no time. So, if you can find a pocket-sized source of inspiration, I recommend taking it with you everywhere.

Available from Amazon.

If you have any blogging tips or would like to leave a comment with a link to your blog, I’d love to read them!