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No, I will not forgive greedy Tim Hortons

On Friday, Tim Hortons released a press statement to counteract the complaints regarding the slashing of benefits and paid breaks for employees at an Ontario store owned by the children of the franchise’s founders.

The statement reads: “Let us be perfectly clear. These recent actions by a few Restaurant Owners, and the unauthorized statements made to the media by a “rogue group” claiming to speak on behalf of Tim Hortons®, do not reflect the values of our brand, the views of our company or the views of the overwhelming majority of our dedicated and hardworking Restaurant Owners. While our Restaurant Owners, like all small business owners, have found this sudden transition challenging, we are committed to helping them work through these changes. However, Tim Hortons® Team Members should never be used to further an agenda or be treated as just an ‘expense.’ This is completely unacceptable.”

Essentially, the actions of a few spoiled children have resulted in a public relations nightmare and head office decided they needed to respond — without actually offering any assistance, solutions, or guarantees.

Last week, I wrote an article about how the Tim Hortons franchise was being greedy. I said a company that made roughly $3 billion (US) in revenue last year shouldn’t be so quick to devalue their employees. I also said I would not be purchasing any more product from the franchise.

Cue the comments from people defending Tim Hortons, many of whom I would bet make more than minimum wage.

A common argument expressed on social media was that I shouldn’t boycott all Tim Hortons based on the response of one or two store owners. While it is true that not all stores have decided to react to the minimum wage increase in this manner, the franchise itself is partially to blame. Most people have expressed a willingness to pay an extra 10 cents for a cup of coffee or a donut to make up the costs lost to the owners. People are actually asking Tim Hortons to raise prices so that their employees can afford their rent.

These people are the heroes Ontario needs.

Tim Hortons, on the other hand, has not raised prices. They have not promised to absorb the cost of the minimum wage increase. Instead, they chastised store owners for having to make difficult (and wrong) decisions. They claim no responsibility, merely saying they were “saddened” to hear of the actions taken by a “reckless few.”

Cry me a river.

It’s not like businesses didn’t see this coming. Ontario Premier Kathleen Wynne made the announcement back in May 2017, saying the minimum wage will increase to $14 on Jan. 1, 2018. That was seven months ago. Did no one do the math? Did no one think: “maybe I should look at the books to figure out how I’m going to make this work?”

And it’s also not just Tim Hortons. Other big chains are dipping into their employees tips and laying off staff,. Sunset Grill is increasing their servers’ tip out by one per cent. This is part of a process called tip pooling, in which servers pay a portion of their day’s tips to support staff like bussers, cooks, and dishwashers. This tip out increase comes in addition to menu price increases at Sunset Grill. The Clocktower, a restaurant in Ottawa, is now removing dishwashers from the tip out, saying they make enough now that minimum wage has increased. They also increased their tip out by one per cent. Smaller businesses have cut store hours and even changed to commission-based wages rather than increase their hourly rate.

Unfortunately, this is how it will be for a while. Corporate head office will blame store owners. Store owners will blame the government. The government will call the store owners “bullies”, and then corporate head office will step in with a nicely worded press release. But, at the end of the day, who is actually left hurting? The employees caught between the madness.

It’s a few dollars per shift. If you can’t figure out the math and get creative, you don’t deserve to own a business.

So, to conclude — thank you for all the comments and remarks, but I’m going to keep boycotting greedy Tim Hortons. And if you had respect for the minimum wage workers in this province, you would do so too.

Greedy Tim Hortons just lost my business

My heart bleeds for you Tim Hortons. Last year, you only earned $3 billion (US) in revenue, so with this minimum wage increase, I’m wondering how you will keep afloat? Those extra two dollars you now have to pay your hard working employees is bound to create havoc. Owners of the stores will need to work even harder to make ends meet.

Hopefully, you detected the sarcasm.

It was all over the news Thursday. A Tim Hortons, owned by the children of the business’ founder, has told employees they will no longer receive benefits or get paid for their breaks. The reason?  It’s that darn minimum wage increase. Without “assistance” from head office or the government, Tim Hortons apparently cannot afford to continue offering 15 minute paid breaks or health and dental.

Here are some of the changes Tim Hortons — at least this particular store — is making to accommodate the new labour laws:

  • Breaks will no longer be paid. This means that someone working an eight hour shift will be paid for seven and a half hours instead of the full eight.
  • No more bonuses for covering shifts when called on days off.
  • No “day of pay” when you have a death in the family and cannot work
  • Dental and Health benefits will no longer be covered. Those who have worked at Tim Hortons for five years or more will have to cover 50 per cent of the cost. Those working between six months and five years will have to cover 75 per cent of the cost.

Essentially, for some employees, having to pay 50 per cent of the cost of their benefits and with the loss of paid breaks, an employees biweekly paycheck could be even less than it was prior to the minimum wage increase.

But, the owners? Oh, they won’t be affected now. The revenue will continue to stream in. Problem solved, right?

This is what I hate about the world we live in. It’s run by greed. While small, mom and pop businesses have a right to be a little concerned, this province-wide freak out by large franchise businesses is disgusting. It’s proving that employers really don’t care about the people who work for them. It’s all about the bottom line, and if that means your cashier can’t afford to actually eat at your restaurant, then that’s too bad.

As a former Tim Horton’s employee, I know first hand how hard these people work. It is a fast-paced environment, with high expectations of quality and service. Most employees are immigrants or young people trying to support themselves and their families. They come in before the sun rises and sometimes leave after the sun sets. They cater to the whim of all customers, no matter how rude or inappropriate they may act. They clean bathrooms, work the food line, stand at cashier, and make runs to the garbage dump wearing t-shirts in -30 degree weather. They do all of this, every shift, regardless of whether they are feeling well or just spent the last 12 hours in classes or writing exams.

Can you imagine doing that job?

The raising of the minimum wage is causing unnecessary fear among business owners. They think they need to immediately cut staff and raise prices. A December report by the Bank of Canada didn’t help with its statistic that 60,000 jobs could be lost by 2019. But, can you judge the financial repercussions of these labour laws after only one week, based on predictions and rumours? As with most big changes, businesses need to give the process time to work. The economy will bounce back after a few months of uncertainty, and if it doesn’t, owners can deal with it at that time. Acting pre-emptively to ensure larger revenue does nothing but make you look foolish and heartless.

In fact, before making any changes to your business, I challenge every business owner, manager, or executive to try living off $14 an hour while paying into benefits. Do this for a year. Only then can you complain about the minimum wage’s affect on the economy.

As for Tim Horton’s, it’s a damn shame. As a fervent Timbit lover, I’m incredibly disappointed. The franchise is saying that each store owner has a right to enact their own rules, but this store is owned by the family founders. What kind of example are they setting for everyone else? This precedent is incredibly dangerous for those working for so little money to begin with.

Honestly, I would rather buy a more expensive coffee at a local business and reduce my caffeine intake than spend money at a restaurant that treats its employees with such disdain.

Sorry Tim Hortons, but you just lost me as a customer.

Woman of the Week: Michele Romanow

Michele Romanow is best known for her role as a “Dragon” on CBC’s hit television show Dragon’s Den. Her passion, tenacity, and knack for numbers has made her a driving force on the show — and an investor everyone wants to have backing their team.

What sets Romanow apart from her co-stars is her focus on the individual. If she is going to invest in a business or a company, she wants to get to know the people behind the project.

“I think as tempting as it is to look at the exact business on hand, I inspect the entrepreneurs themselves,” she said in an interview with Women’s Post. “You are looking for someone with a chip on their shoulder. Someone who needs to win. There are so many pivots and turns when you start a business, you want someone who is going to make it work.”

Beyond the “Den”, Romanow is a tech titan and serial entrepreneur who knows how to spot an opportunity. By her 28th birthday, she had already started three different companies across different industries.

She began her career as a civil engineering student at Queen’s University, a tough program that taught her how to problem solve. Romanow had an interest in math and science, but it wasn’t until she helped launch a sustainable, zero consumer waste café on campus that she realized she had a passion for business. Her goal was to convince the administration that her pitch wasn’t about a food service, but rather a sustainability project important to the development of the school. She raised most of the capital herself and the café — called The Tea Room — remains a fixture on campus to this day.

Since then, Romanow has jumped from project to project, solving problems and building new ventures.

“The power that you have [as an entrepreneur] is enormous,” she said. “I think the fun is in solving problems you don’t want to see in your world.”

Her second business was Evandale Caviar, a fishery based in New Brunswick that distributed high-end, Canadian sturgeon caviar to luxury hotels. Unfortunately, the business fell apart in the 2008 recession.

Since then, Romanow has launched a number of incredibly successful businesses. She is the co-founder of Buytopia.ca, Snap by Groupon, and Clearbanc. Clearbanc is Romanow’s most recent venture — an online financial service that makes it easier for entrepreneurs to get capital to grow their own company.

Romanow also helps craft digital solutions for international brands like P&G, Netflix, Starbucks, and Cirque du Soleil. She was a finalist for the EY Entrepreneur of the Year Award; the RBC Canadian Women Entrepreneur Awards; and was a Cartier Women’s Initiative Award global finalist. Romanow is listed as one of the top 100 Most Powerful Women in Canada and was named as one of the Forbes Top 20 Most Disruptive “Millennials on a Mission”.

You would think she is a person who loves to be busy and have numerous things on the go, but Romanow is passionate about her work and doesn’t like to “be busy for the sake of busy”. She would rather get things done and spend her time on something that matters.

In July of 2017, Romanow partnered with Ruma Bose and Richard Branson to launch the Canadian Entrepreneurship Initiative. The goal is to showcase Canadian entrepreneurs and offer assistance to those starting out.

“How do we create more Canadian success stories, especially women,” Romanow asked. “Almost half of Canadians can’t name an entrepreneur they look up to.”

Clearbanc is committing $1 million to finance small businesses and help create those success stories.

In addition to all of these projects, Romanow makes time to mentor women and offer advice to young entrepreneurs. Her biggest piece of advice? Just do it!

“Overplanning can be a detriment,” she said. “My first piece of advice to people is that you have to get started now. Most people think about and analyze businesses for a long time, but it’s important to start to move it. The first idea never ends up being the business that works, but the process allows you to get there.”

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Toronto has a directory of ‘Women and Color’

Have you attended a technology conference or speaking series and noticed the gender parity within the audience? How about on the panels or the keynote speaker lists?

Over the past year, I’ve attended a number of conferences within the fields of technology, marketing, and business. I was startled to see so few women represented. In the crowd, there was often one table or two of women, all clumped together and isolated from everyone else. Those women who were part of the panels, were often asked the questions about gender in the workplace, as if they were token members

And this is just women as a whole gender. I can count the number of women of colour who took the stage on one hand. While feminism may have been the word of the year in 2017, STEM fields still have a long way to go in achieving gender and race equality.

When I read about ‘Women and Color’, a directory of women and people of colour who are available to speak at such conferences, I was floored! How has this database existed for two years without people knowing about it?

The directory was created by a product designer named Mohammed Asaduallah, who was just as frustrated as many women to find the lack of diversity within the tech industry. Asaduallah and a team of volunteers help maintain the site by adding in new profiles of women in Toronto. The profiles include a photograph, job title, a short description of the person’s expertise through tag words, contact information, and a link to their Twitter account.

Asaduallah hopes to grow Women and Color and add profiles from cities across Canada and even venture into the United States.

 

At your next conference or speaking series, perhaps consider reaching out to one of the numerous qualified women in this directory. It’s time to stop using women as “tokens” at technology events and start seeing them as the qualified and capable experts they are.

Dear Santa: the women of Toronto, Canada, deserve more

Dear Mr. Kringle,

The head office of Women’s Post is situated in Toronto; therefore much of our news coverage occurs in this city. Toronto is our home — and we can see it needs a little extra help. The staff at Women’s Post is hoping that you, Nick, may be able to help us all out.

This is what is on our Christmas list:

More women on boards: This was a topic of great debate throughout 2017 (yay!), but it doesn’t seem to have made much of a difference. The European Union announced a proposal to make it mandatory to have 40 per cent of non-executive members on company boards to be women. This, unfortunately, does not include managerial or executive roles on boards.

Meanwhile, in Canada, very few boards are gender equal (and even less female dominated). Women hold approximately 14 per cent of all board seats and only 26 per cent of open board positions are filled by female applicants. A McKinsey & Company study in 2016 showed that only six per cent of Canadian CEOs are women. A new organization was formed this year to help tackle this issue.

Nick, can you please help us! Instead of dreaming of sugar plums this year, can you help private and public leaders, CEOs, and board executives dream of a company that represents everyone? Let’s have people of all genders, sexualities, and races represented on boards — and not just in non-executive roles!

More funding for things that matter: Infrastructure, transit, education — three things that will help our country, and the people who live in it, grow. All levels of government have pledged a certain amount of money to help municipalities develop new routes and lines for public transportation, but it’s not nearly enough. People are desperate for housing, whose prices have skyrocketed throughout the year in big cities like Vancouver and Toronto with no hint of dropping back down.

Sure, the federal government has announced funding for a National Housing Strategy, and $4.8 billion in transit funding has been earmarked for Toronto, but all of these promises come with a) a timestamp and b) a political commitment. Politics always gets in the way. For example, the Ontario government refused to allow Toronto to collect money from tolls because it could affect votes in the 905 area.

Canada is a prosperous country, and Toronto is better off than other cities. But, there is still work to be done and our politicians may need a little bit of help. How about it Nick?

More women in politics: Canada may have a gender-equal cabinet within the federal government and the Ontario government, but there more to gender parity than representation within a single entity. For beginners, women are still underrepresented as elected representatives to begin with, sitting at only 26 per cent nationally.

More women need to be encouraged to run for all aspects of public government. Politics are unforgiving for women. There seems to be some strange double standard in which women are questioned about their capabilities (and wardrobe) much more than men. This scrutiny makes it very difficult for women to commit to a public service campaign. What if you change that Nick? Can you remove the gendered lens through which people view politicians? That would go a long way to encouraging more women in politics.

End sexual assault and harassment: Forget the celebrity aspect of the #MeToo campaign for a second and lets visit the statistics. Earlier this year, Statistics Canada released the rate of self-reported sexual assault in 2014, and it was about the same as it was in 2004. In 2014, there were 22 incidents of sexual assault for every 1,000 Canadians over the age of 15. This equates to 636,000 self-reported incidents.

This figure only gets more disheartening when you remember that only one in five cases report assaults to the police.

Now, I know you cant do much about this Nick, but is there a way you could spread your holiday spirit around a bit so that people are more kind and compassionate towards others? Maybe if people were more compassionate, they wouldn’t look at women as objects and treat them with such violence?

Nick, I know our wish list is long and complicated. I know it may be impossible to full fill these requests. But, it would mean the world if you could try. We believe in you!

Best,

The staff at Women’s Post

P.S. We promise we have been good this year!

Woman of the Week: Meg Davis

Meg Davis loves to witness change in a neighbourhood. It’s her passion — to watch a vibrant community evolve over the years. As Chief Developent Officer of Waterfront Toronto, Davis gets to see this kind of transformation on a daily basis.

Davis has worked for Waterfront Toronto for the last 10 years, and says the change within the neighbourhood is heartwarming.

“When I arrived here we had a couple small parks and wave decks, which were stunning and beautiful and got a lot of attention, but we hadn’t built a building yet,” she said. “In the last 10 years we’ve built an 18-acre park in the West Don lands, Pan Am athletes village, condos in the West Don lands, [and] East Bayfront. People are starting to build down here and one of the things we have started is programming. Cultural events, the sugar shack program, partnering with Luminato — we are really animating the waterfront.”

The waterfront, a 46-kilometre stretch of Harbourfront property along Lake Ontario between Etobicoke and Rouge River, is constantly transforming. Waterfront Toronto is a public advocate and steward of this revitalization process. It was created by all three levels of the Canadian government with the purpose of overseeing and implementing strategies to transform the area.

One of the things Waterfront Toronto stresses is the difference between redevelopment and revitalization. Redevelopment, Davis explains, refers to the selling of land to the highest bidder, regardless of what they plan on doing in the area.

“Revitalization means achieving public policy objectives such as reducing urban sprawl, providing transit, reducing carbon emissions, contributing to economic vibrancy, addressing affordability and providing excellent public realm and architecture by leveraging public land,” she said.

It’s this kind of urban development that Davis is passionate about. Her love of urban planning was encouraged by a geography teacher in high school, whose lesson plans focused on urban affairs. “It really grabbed me. I took as many courses like that as I could,” she said.

Her education is mixed. She has an Honours Bachelor degree from Western University in urban development, a Master’s in business Administration from the University of Toronto, and recently completed an Executive Leadership Program. She started her career as a junior planner with Bramalea Limited, focusing mostly on real estate. From 2005 to 2007, Davis acted as Director of KPMG Canada, focusing on public-private partnership projects, including $1 billion long-term care facilities and the sale of Highway 407.

“I love the physical aspect of it,” she said. “I love to see things come up from the ground and take shape. For me, the use of P3s were a unique opportunity to see how the government and the private sector could come together.”

This is especially true of Toronto’s waterfront, which Davis describes as essentially “one big P3.” Waterfront Toronto is putting a large emphasis on affordable housing within its neighbourhoods, and using that as a foundation for planning.

“You can have affordable housing and expensive condos, [but] if you don’t provide the public spaces, it’s not a place anybody wants to live,” she said. “You can’t squander the opportunities – being by the water is unique in Toronto and you have to make it a complete community.”

As Chief Development Officer, Davis is responsible for leading the development of all lands controlled by Waterfront Toronto. She is particularly proud of the Pan Parapan Am Games Athlete’s Village in the West Don Lands, which was transformed after the games into affordable rental housing, vibrant retail properties, student housing, market condominiums, and public art. Davis says it advanced revitalization of the neighbourhood by over five years.

“We are really animating the waterfront. I think the transformation is huge,” she says.

Davis helps co-chair the Women’s Leadership Initiative ULI Toronto. They are working on a speaking series that will help promote the voices of women in real estate, which she says is still a heavily male-dominated industry.

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What you need to know about net neutrality

Net neutrality is all over the news. The Federal Communications Commission (FCC), with the support of U.S. President Donald Trump, wants to repeal the net neutrality laws put in place to create a more equal and open Internet. People gathered in 700 different cities across the United States (mostly outside Verizon stores) to protest these changes.

But, what exactly does this mean and why are people so upset? Women’s Post has you covered with this super easy to understand (and perhaps overly simplistic) primer:

What is net neutrality?

Net neutrality is essentially equality on the Internet — all data must be treated the same by all providers, browsers, and platforms. It prevents these companies from slowing down service (or preventing access entirely) to website, applications, and other features from competitors. Internet providers can deny access to certain sites either because you don’t pay enough or because they have their own service they would rather customers use.

For example, in 2014, Comcast got caught slowing down streaming on Netflix, and AT&T started a program that required apps to pay more money in order to ensure they used less data. All of these things gave certain platforms and applications an advantage over others.

What happened in 2015?

In 2015, President Barack Obama encouraged the FCC to regulate broadband Internet providers as a public utility, recognizing the Internet as a service necessary for economic and social growth, as well as a tool for innovation. Internet was reclassified as a telecommunications service in order to justify the change. Telecommunication companies are exempt from any kind of price control. It also led to more government control over broadband traffic.

In short: companies were not allowed to block or slow down the content of their rivals.

What is happening now?

Trump was elected and wants to overturn everything Obama has done. This includes net neutrality. What are the arguments for net neutrality? Republicans believe the government oversight associated with Open Internet was slowing investment in the technology.

Without net neutrality, it would also allow carriers like Verizon and AT&T to offer tiered pricing for Internet access — the more a person pays, the faster they get their Internet. Those who agree with the appeal say this will create a more stable marketplace and remove barriers for investment.

However, without net neutrality it becomes difficult for emerging technology companies or startups to get the same amount of speed as other sites. There will be no guarantee your site wouldn’t be blocked or that it won’t lag when potential customers come to use your product. There is also a socio-economic concern — if you have to pay more for Internet access that works; what will this mean for those who can’t afford it?

The new rules are scheduled to be voted on next Thursday, December 14.

What do you think? Should the U.S. repeal net neutrality? Let us know in the comments below!

What you need to know about bitcoin and why it’s so popular

So, what is bitcoin and why should we be paying attention — or not paying attention — to this cryptocurrency. The decision is yours. Let’s start with the basics and to be honest, I’m learning about this as well. Bitcoin is a cryptocurrency or in its simplest form it is a digital form of money. These virtual currencies held whispers of being the currency of the future, which would make sense since we are living in an increasingly digital world.

Bitcoin’s origins can be traced back to 2008 and was founded by inventor Satoshi Nakamoto, a relatively unknown inventor who never came forward to the public. Some people believe he/she was operating under an alias. Nakamoto succeeded at what many companies failed to do in the 90’s — to create a digital currency. In fact, it was not his intention to create a digital currency, but to invent a ‘peer-to-peer electronic cash system.’ What does this mean? He essentially created a virtual market for trade that has no central entity or or single administrator. This virtual space enables worldwide payment and in this virtual market, trade is only allowed if specific conditions are met. This is the exact way a currency works and thus bitcoin was born.

Once a transaction is requested, it is validated through a code of algorithms sent to a peer-to-peer network. Bitcoin is not redeemable for any other commodity (as of yet) and doesn’t exist in a physical form, only in the network. The supply is not controlled by an administration like a bank.

As the buzz for bitcoin began entering the news space, it made sense for investors, banks, and even regular people to start paying attention and consider trading in this virtual currency. As of Jan. 1  2017, one bitcoin was trading for $960 per coin and as of Dec. 5, 2018 ,one coin trades for $11,816.93 USD.In Canada. that would trade for $14,990.48 CAD. It reached the $10,000 mark just last week. So much buzz has been generated by bitcoin and everyone has questions.

This is not the first time there was a surge in the proposed value of bitcoin. Back in 2013, major Canadian banks, such as RBC, TD, and Scotiabank, made the move to make it difficult for investors who trade in bitcoin to convert this digital currency into real cash. Back in 2013, one coin was going for a bit over $1000. Banks froze the accounts of Bitcoin traders and middlemen like bitcoin brokerages. Banks can collect millions of dollars in wire transfer fees, but in an uncontrolled bitcoin market there are no fees and as it is gaining popularity, many banks and financial institutions have started paying attention to their proposed digital competition.

The rise in popularity of bitcoin is determined by perception and interest in the market. The price of bitcoin is determined by the economic basis of supply and demand. For bitcoin to have value, people need to trust the adoptive use of this digital trade in the market-space. If you were to compare it to gold, which had a physical presence and is more demanding to acquire, supporters would say one bitcoin coin is easier to acquire though it doesn’t exist in a physical form. This trade becomes based on trust.

What can you purchase with bitcoin? Many technology companies have adjusted their payment models to include a bitcoin options, like Microsoft and Dell. Gift card companies for Walmart, Amazon, Target, and Nike now accept bitcoin. Jewelry and travel companies are also jumping on the bitcoin bandwagon.

With the anonymous and mysterious veil over the use of bitcoin, it also brought forth a negative impact. It can be used for illegal trade and potentially cause alarm for law enforcement as they try to determine how bitcoin can be related to issued in the real world. Also the fact it is unregulated leaves room for manipulation and fraudulent cases.

So, will bitcoin continue to rise and will more people put their trust into this digital currency? There are only two ways to go —up or down.

What are your thoughts or theories on the use of bitcoin and will this digital coin fare will in financial crisis? Comment below.

Canada’s top 100 most powerful women announced

Every year, the Women’s Executive Network (WXN) puts together a list of Canada’s 100 Most Powerful Women and offers awards for those who advocate for diversity in the workplace and inspire future leaders.

The winners of these awards are from the private, public, and non-profit sectors.

Thirteen women were inducted into the WXN Top 100 Hall of Fame, an honour given to past recipients of awards who have continued to do notable work.

“Canada’s Most Powerful Women: Top 100 Awards showcases the leaders that are helping to drive positive change and progress and to remind us of the importance of empowering women in our workforce and in the community,” says Sherri Stevens, President & CEO of PhaseNyne (parent company of WXN), in a statement. “We are so proud of the steps taken by women, and the organizations that support them, and are thrilled that we have now surpassed a major milestone, with more than 1,000 women honoured since the awards were launched in 2003.”

Past Award Winners include some of Canada’s most iconic women trailblazers: Margaret Atwood, Best-Selling Author; Dr. Roberta Bondar, astronaut; Christine Magee, President, Sleep Country Canada; Michaëlle Jean, former Governor General of Canada; and Heather Reisman, Founder and CEO, Indigo Books & Music.

The winners for 2017 were chosen by an independent advisory board and were announced on Wednesday morning in Toronto.

For a full list of winners, please visit www.wxnetwork.com/top-100/top-100-winners.

More to come.

Woman of the Week: Marina Arnaout

Marina Arnaout is Customer Success Director with Marin Software in London, U.K., where she helps clients transform their digital strategies and manage multi-million business plans. She previously held roles in emerging Canadian and Latin American markets, where she became Regional Head of Digital at SAS Software, a global analytics company. Arnaout was the youngest person at SAS to hold that managerial role internationally.

When she isn’t working, she is actively involved in the non-profit and mentorship sector. She helped raise over $500,000 for SickKids Hospital and helped launch a Clinton Foundation chapter in Toronto, the first of its kind outside the United States.

Arnaout was named as one of Marketing Magazine’s Top 30 Under 30, and Toronto Stock Exchange Future Leaders 150. Women’s Post sat down with her to talk about her role, her career path, and her advice for young businesswomen trying to break the mold.

Question: You went from studying communications to business in university – why the change? 

Answer: I decided to pursue a postgraduate degree in business management to enhance my real life business knowledge with critical thinking and academic frameworks, as well as to expand my knowledge of various business pillars.  

What was your first job following graduation? 

I started in tech helping a Microsoft Partner go to market with a brand new product, and have been in the industry since then. 

When you entered SAS as a manager, what was it that led to your growth and promotion to Regional Head? 

To put it into a formula  my own drive and determination paired with skills, and the guidance of a fantastic manager.  

Was it intimidating to hold a managerial role at a young age and being one of the youngest in the organization to do so? How did you overcome that? 

To be honest – no, it wasn’t. It felt like a very natural progression, and I had an amazing team. 

With such a strong position, why move on to Marin three years later? 

SAS is a fantastic organization on many levels, and my previous role helped me solidify my professional direction. That being said, I’m also a firm believer in stepping outside of your comfort zone and taking risks, so when an opportunity comes up to go to London, UK to work with enterprises across Europe, you don’t say no. 

Can you describe your role with Marin Software?  

As a Customer Success Director, I work with some of Marin Software’s biggest clients. I help them develop digital strategies and embrace the benefits of software especially those focused on customer intelligence and cross channel behaviour. 

You are finishing your Master’s part time – why return to school with such a successful career? 

If anything that’s the reason to do so! The executive global business management programme at LSE has been an amazing experience so far and I highly recommend postgraduate studies for anyone wanting to expand their horizons.  

Obviously, mentorship and community engagement is really important to you – why is that? 

Making an impact in both business and community drives my purpose and passions. I think that the more you achieve, the more responsibility there is to give back. So far, I’ve helped raise over $500 000 for a children’s hospital, helped expand the first ever Clinton Foundation 20/30 event outside the US, and currently sit on a UNICEF Next Gen committee in London. I recommend finding what you’re passionate about and dedicating time to it.  

What do you do to help women?  

Mentorship through involvement with organizations such as Tech London Advocates.  

What advice do you have to young women entering business, struggling to get noticed?  

Read – read the news, read business books, read fiction books. It will expand your vocabulary, make you more articulate, and give you confidence to not only keep up but also meaningfully contribute to conversations around you.  

What are you reading right now?  

Why Nations Fail by Daron Acemoglu and James Robinson 

 

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