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Here are the most Googled terms for 2017

So what’s the most Googled term for 2017? It seems like this year went by quickly, but at the same time it was a never ending year of controversy and natural disasters with a few light moments thrown in just to make sure humanity didn’t go insane. Since we spend most of our time on the Internet, it’s only natural that Google, one of the world’s most popular search engines, has released some of the most Googled search terms for 2017.

Here were the top 10:

  1. Hurricane Irma
  2. Matt Lauer
  3. Tom Petty
  4. Super Bowl
  5. Las Vegas Shooting
  6. Mayweather vs Mcgregor fight
  7. Solar Eclipse
  8. Hurricane Harvey
  9. Aaron Hernandez
  10. Fidget Spinner

This was not the only list released by Google. The popular search engine was able to compile a list of different popular categories including most Googled songs, season finales and people.

 Top three people include:

Matt Lauer

Maghan Markle

Harvey Weinstein

Top three television season finales include:

The Bachelor

This is Us

Game of Thrones

Top three movies include:

It

Beauty and the Beast

Wonder Woman

 Top three songs include:

Despacito

Humble

Bad and Boujee

and my personal favourite…

 Top three ‘how to’:

How to make slime?

How to make solar eclipse glasses?

How to watch the solar eclipse?

The ‘how to’ section remains to be the most popular according to Google data. ‘How to’ questions ranged from natural disasters to politics. ‘How to make slime?’ was the most popular question asked in the United Kingdom and the United States. Strangely, the iPhone 8 was searched for more times than the iPhone X. In terms of the most searched woman, Meghan Markle — no surprise since she stole the heart of one of the most eligible bachelors in the world. There was also an increase in the question of ‘How to buy bitcoin?’

In a statement released by Google, they said the most googled terms say a lot about the last year. “These questions show our shared desires to understand our experiences, to come to each other’s aid, and ultimately, to move our world forward.”
For the full recap, click here.

What do you think of the most googled terms for 2017? Comment below

Prince Harry and Meghan Markle set to marry next May

As news broke early yesterday morning of Prince Harry’s royal engagement to American actress, Meghan Markle, hearts of girls around the world broke as they realized they had minuscule hope of becoming the next princess. Personally, I was rooting for Prince Harry and Meghan since the media started speculating about their relationship in 2015.

The two have been dating for a year and a half and it was announced Tuesday morning they are set to marry next May at St George’s Chapel at Windsor Castle. The two are reportedly planning the ceremony themselves. Prince Harry has always been the more ‘bad-boy royal’ so to say, especially compared to his older brother, Prince William. Harry was known for his bachelor’s lifestyle, dating a string of beautiful women when he was younger and often getting in trouble with the press.

Eventually, Prince Harry matured and paid keen attention to his charitable work, including the support of 22 different charities and over 25 different causes worldwide. Before settling down with Meghan Markle, the prince’s long time on and off girlfriend of seven years was Chelsy Davy. Davy reportedly ended their relationship after she allegedly struggled with the pressure of dating a royal. Davy was last seen publically with Harry as she attended Prince William’s wedding to Kate Middleton back in 2011.

It has been reported by Harry and Meghan that the pair met through a female friend that set them up on a blind date. In fact, Harry claims to have never seen Markle on her most known television role in the show, Suits, before meeting. The two sat down for an intimate interview with a BBC reporter shortly after announcing to the public their official engagement. They giggled behind the scenes and acted very much like a couple that’s down to earth and in love. As Prince Harry remarked in the interview, Meghan Markle was ‘the one” from the very first time they met.

It sounds like the story of fairy-tales. Markle remarked that she excitedly replied yes to Harry’s proposal before he could even put the ring on her finger, as they spent a cozy evening at home roasting chicken. I am beyond thrilled for this next royal couple and considering these two have a lot in common, including their love for charity, it is hopeful they can live a relatively normal life, at least as normal as it can get for for such a well-known member of the Royal Family.

The British family has changed quite a lot over the years, but Prince Harry and Meghan Markle ignored any negative feedback from the public. As Harry is fifth in line to the crown, it doesn’t seem there is any rush for him to conform to the pressure of being a ‘King’, while living in such a modern society. Markle, who is a divorced, American actress, will now allegedly become HRH Duchess of Sussex, or as she will be in our hearts: Princess Meghan, the one that stole Harry’s heart.

Congratulations to this happy and beautiful couple.

Sorry ladies, Prince Harry is officially off the market

Late Sunday or early Monday (depending on your time zone) it was announced that Prince Harry and Meghan Markle are engaged. The wedding is being planned for Spring 2018.

Rumours have been circulating the last few months over when the Prince would pop the question. The two have been dating for about a year and a half, and have stolen much of North America’s hearts in the process. Markle, an American actress known for her role in the television show Suits, met the Prince through friends in London. They dated quietly for a few months before the press caught wind of their romantic affairs.

The couple was first spotted together in London last Christmas when they were shopping for Christmas Trees. On numerous occasions, the Prince has made detours on his travels to visit Markle in Toronto, where she now lives. There relationship was officially announced on Nov. 8, 2016, when Kensington Palace made a statement pleading for the press to leave his girlfriend alone. The statement condemned a “eave of abuse and harassment” against Markle, going even further to say that ““Prince Harry is worried about Ms. Markle’s safety and is deeply disappointed that he has not been able to protect her. It is not right that a few months into a relationship with him that Ms. Markle should be subjected to such a storm.”

In September of this year, the couple was spotted holding hands at the Invictus Games, an international sporting event for wounded, injured, or sick armed service personnel and veterans created by the Prince. While this doesn’t seem like a big deal, usually members of the Royal Family does not engage in public acts of affection prior to their marriage.

It was the first indication this relationship was getting serious.

The couple have a lot in common, including their philanthropic ventures. Markle is a global ambassador for World Vision Canada and campaigns for gender equality as a woman advocate for the United Nations. The Prince is known for his charitable work. he has founded a number of events and charitable organizations such as the Invictus Games and Sentebale, a charity to help orphans in Lesotho, southern Africa.

The Queen and Duke of Edinburgh both said they were “delighted” for the couple, and the Duke and Duchess of Cambridge said they were “very excited for Harry and Meghan. It has been wonderful getting to know Meghan and to see how happy she and Harry are together.” Prince Charles says he is “thrilled” and “very happy indeed”. 

While it is rare for a member of the Royal Family to marry an American and a divorcee — it is not unheard of! The last time it happened was in 1936, when Edward VIII abdicated the throne to marry Wallis Simpson. As the times have changed, there is no indication Prince Harry’s marriage to Markle will influence his standing within the Royal Family. In fact, the rest of the Royals seem to have welcomed Markle into the family.

Who doesn’t love a good fairy-tale ending?

How to expand your email campaigns and event planning

Never underestimate the power of communication.

At an intimate learning workshop series at the Centre for Social Innovation, communications professionals from various non-profits, including Sierra Club of Canada, Community Environmental Alliance and Scouts Canada, gathered to learn from the best. The workshop, “Supercharging Your Purpose”, offered important tips on how to gain support and donations to succeed in the world of non-profits. The workshop was run by Second Revolution Communications, a communications company that leads workshops in conjunction with the Sustainability Network, a non-profit that provides learning networks to non-profits across Canada. The workshops run about three times per year.

Over the course of two days, non-profits were invited to learn about strategic planning, designing a better brand, event planning, and email campaigns from speakers Brad Pearson, Creative Director of Second Revolution Communications, and Keith Treffry, Director of Strategy at Second Revolution Communications. Both speakers come from an extensive background in the environmental non-profit sector. Previously Treffry was the Director of Communications for Earth Day Canada, a non-profit that has been around for over 25 years. Pearson is a graphic designer by trade, and previously worked for Greenpeace.

Women’s Post had the opportunity to attend the event planning and email campaigns workshops and left with valuable takeaways on how to plan for success in the world of non-profit.

Event Planning

“The biggest challenge in event planning is creating a unique event that will resonate strongly with your supporters,” Treffry says. “There are so many variables in events, you could have the best event semantically, but screw up by charging too much for tickets. Create a unique niche and separate yourself from your competition.”

When planning an event, begin by creating a steering committee. Researching finances, potential partnerships for the event, timing, competition, and venues is critical to a successful event. It can be dangerous to jump the gun and start planning before all these details are considered. The second step is to define the budget and consider important things like food, speakers, A/V, marketing and insurance. Don’t forget to developing a theme and brand for the event that can be used on social media.

Only after all of those factors are taken into consideration can you choose the venue. Make sure to ask about indoor/outdoor, A/V capacity, food and beverage options (if you are using their catering), size, and location. From there, implement your communications plan, which includes event materials, an Eventbrite or other ticketing system, a website, and signage for the event. Be sure to focus on getting speakers, deciding on catering or food options, and venue décor.

On the day of event, be sure to have a run sheet that lays out A/V needs for speakers or panelists along with any required images needed throughout the event. Don’t forget to make sure your sponsors are front and centre. Pearson recommends to obtain presentations from speakers in advance, noting that it can be difficult, but will make the event much smoother.

Both speakers focus on different aspects of the most integral elements on the day of the event:

Treffry: “Execution of the event is essential. Make sure everyone knows their responsibilities and knows what to do and when. Make sure they stick to the script.“

Pearson: “I focus more on A/V aspects of the event. At larger events, I’ll be in the sound booth coordinating with the presentations. My background is in design, but I’ve enough multimedia experience to be reasonably efficient. You learn how to wear multiple hats.”

Finally, after the event is complete, don’t forget to debrief with the team. Engaging with the people who contributed to running the event will make future events even more successful. Communication is key!

Email Campaigns

Emailing campaigns continue to be an important part of communications and marketing for non-profits. Though various social media outlets can appear to be more effective, emails are still an essential form of engagement for online communication. Pearson says that people have three times as many emails as other social media accounts and 56 per cent of people check their email first when they wake up and last before they go to bed, more so than other social media networks.

When building a subscriber list for emails, provide a banner and button on the website that will engage people to click on it. Providing click-bait such as a fun phrase or compelling image will draw people to subscribe. When asking for information, keep it simple as well. Simply ask for an email and provide an option for people to give additional information such as gender or city to build a better idea of the demographics your website is reaching.

Be sure to test different times, various subject headers, and different images in email campaigns to gauge success with your audience. Try using videos as well. Using video or other multimedia storytelling will raise email engagement by about 35 per cent. Be sure to focus on who you are audience is. Pearson pointed out that 80 per cent of people who have stopped opening emails feel it has become irrelevant. Engaging an interested audience is imperative to the success of an email campaign.

There are key challenges that remain to email campaigning, but there are solutions. “It is a difficult process. You can’t buy lists anymore because you need explicit consent,” Pearson says. “It isn’t so much about the size of your list as compared to the quality of your engagement. Make sure not to miss an opportunity. Testing different variables is also important and improves engagement rates. It is about long-strategy vs. short-term panic.”

Communications is key to creating relationships with supporters when working in the non-profit sector. Using events to network and engage with people will help create lasting partnerships and loyalty. Likewise, email campaigning can foster an online relationship that could further the success of a given cause. Most importantly, focus on the purpose for your non-profit and you won’t lose your way.