Jennifer Turliuk is the CEO and founder of Makerkids, the first and largest facilitator of programs, camps, and parties focused on the idea of creation rather than consumption. Topics like coding, minecraft, and robotics are explored through fun and games, in hopes of encouraging more young people to take interest in STEM-related careers. She began coding at the age of 12 and has dedicated her life to opening up possibilities for young people interested in being creators or makers.
Women’s Post spoke with Turliuk about entrepreneurship, Makerkids, and being a DJ for Redbull:
Question: When did you learn you had a passion for business and entrepreneurship?
Answer: I realized I had this passion early on. I started my first business at age five. It was called Jenn’s Card Company and I made greeting cards
When you finished school, it looks like marketing was your path. What drew you to that part of business?
I love marketing because I believe it can make a huge impact on society. Everything from what products and services we buy, to who we select as leadership, to what we believe – comes down to marketing
Why change and found Koru Labs?
I found myself dissatisfied in the corporate job I took and I wanted to do something meaningful. Marketing has continued to be part of all of my roles though.
As an entrepreneur, have you ever experienced challenges as a woman? If so, how did you push through them?
Yes! I’ve been hit on by men who I thought I was meeting as potential mentors or investors. I’ve been told by organizers, after being selected for a prestigious speaking opportunity or award, “And it’s great that you’re a woman.” I hated that they insinuated that a major reason for selecting me for the opportunity was my gender. Even though it probably wasn’t, them saying “And it’s great that you’re a woman” made me feel as though it was and made the accomplishment feel false or hollow. I pushed through it by realizing that if an award or speaking gig is a great opportunity for my business, I should take it regardless of what the organizers happen to mention about my gender. Why bother to bring up gender? I want to be selected for things because of my accomplishments, not the body type I was born with.
How did Makerkids come about?
When I was 12 years old, I was being bullied and was disengaged at school. Then my teacher said that for my book report project, I should make a website, so I taught myself how to code, and made a website about Harry Potter. A few months later I found out my website had hundreds of thousands of views and was featured in a magazine. This was a very empowering moment for me. Suddenly the bullying didn’t impact me as much, and I became more engaged at school. Later on, I was selected for a program based at NASA called Singularity University, where I learned how to apply technology to education. It was afterwards that I got started with MakerKids, with the goal of helping more kids have transformative experiences like I had as a kid. We’re excited that thousands of kids have gone through the programs and some have started businesses, been featured on TV, and had positive mental health outcomes.
Why is it so important for young kids, young girls especially, to be exposed to the “maker” philosophy?
Studies show that kids decide between ages 7-12 whether or not they’ll consider STEM as a future career option. A positive exposure to STEM experiences is the key.
How has Makerkids evolved over the last four years? What’s next?
MakerKids has grown from teaching five kids per week in 2013 to 500+ kids per week in 2018. We won the NextGen in Franchising competition at the International Franchise Association as the next top concept in franchising. We learned about the IFA competition and many other opportunities through the Canadian Franchise Association (shout-out to CFA) who have supported us and helped us grow. What’s next? More locations!
Bria mentioned you DJd for Red Bull? When, why, and how!
Haha, I DJ’d for them for a mini-sticks tournament in Kingston once. I was on top of their Red Bull truck. Very fun! I used to be a DJ in university, DJing up to four times a week.
How have you helped other women?
I mentor other female entrepreneurs, and also many girls go through our programs and benefit from them.
What are you reading right now?
Inventing Joy: Dare to Build a Brave & Creative Life