Tag

humans

Browsing

Woman of the Week: Linda Stephenson

How often do you look at the ingredients of your beauty products?  It’s not a common practice. Most people are unaware of the chemical names of toxins that linger in popular beauty products. If you’re fairly good at looking at ingredients in the foods you eat, it’s time to become more aware of what you put on your body. That’s where Linda Stephenson comes in. Stephenson is the CEO and the brains behind Mereadesso skincare products, a luxury brand of plant-based products that are targeted to cover a range of skin issues in a one-step approach.

It only took a few minutes of chatting with Stephenson to know she’s a ‘chemically aware’ beauty guru who cares about the health of her skin — and my skin as well. While enrolled at the University of Toronto, Stephenson studied Chemistry and Biology with a minor in Botany. After landing successful positions at Mary-Kay cosmetics and MAC in the mid-90’s, Stephenson moved on to a purely technical position at  Estee Lauder. Stephenson left her corporate roles to work privately with clients and to study brand acquisition, focusing on how beauty products are positioned in the industry.

Stephenson was always on the go and working tirelessly to market well-known beauty products with a reinvented look. When Stephenson started her family and have birth to her son, she barely had time to think. She was used to being the person that was good at branding and helping people, but it became time to do it for herself.

Stephenson loves to travel, and got used to compressing all of her beauty products to fit into her tiny travel bag. As a busy mom. she noticed all her friends had similar lifestyles — working moms, travellers or even guys who are minimalists. That’s why around eight years ago, Stephenson made use of her educational background ,as well as her corporate directory of contacts, to launch Mereadesso, her own skincare line.

“For me it was a natural evolution from a technical background with over 20 years of experience.” said Stephenson “My products are pretty much plant based— I don’t believe in the ‘magic’ ingredient theory. Our skin is an organ, we live and we work, we need vitamins and minerals.”

With this idea in mind, Stephenson set out to nourish the skin by using natural and real ingredients to calm, heal, and soften the skin by supplying the skin with vitamins, antioxidants, enzymes, botanical extracts and minerals that our bodies can extract.

Unlike many water-based beauty products, Mereadesso is over 30 per cent aloe based with infused minerals and vitamins. One of the things Stephenson wants customers who shop in the beauty industry to be aware of is the ingredient list of products. Look for paraben-free products with real ingredients that are easy to understand. For instance, if you want more Vitamin A, the chemical name is beta-carotene or retinyl palmitate, so look for that listing in your ingredients lineup. The highest percentages will be listed first eg: water and the lowest ingredient of percentage will be listed last eg: fragrance.

“Look for the selling point, not the label claim. Take awareness to your own skin, look for what you need and what you can manage.” said Stephenson.

One of Mereadesso’s best selling products is the original one-step and all in one moisturizer. This moisturizer is aloe based and is a combination of a day cream, night cream, serum, primer and moisturizer. It is also a product designed for all skin types. As Stephenson said, most clients would come to her saying they have sensitive skin, but what does that mean ? Stephenson says to look for the commonality in the products you use that can cause redness and rash and most often this is linked to fragrance. Mereadesso products are fragrance-free in addition to being free of sulfates or artificial colours. Over all, there are about seven different product categories that users can enjoy with Mereadesso, including another best seller — the face and neck cleanser. This cleanser was designed to come with a gentle exfoliating cloth for easy cleansing.

” People need to exfoliate. Cell renewal rate slows down as we age and by removing the dead layer of skin cells, this prompts our skin to renew.” Stephenson said.

Stephenson pays a lot of attention to packaging. For instance, the travel kit comes with a reusable pouch. This kit was actually one of the selling points for landing Stephenson’s products in luxury retailer, Nordstrom. Most products don’t have a secondary purpose, but Stephenson plans to utilize her packaging.

In fact, Stephenson let me in on another skincare secret — avoid buying anything in a jar. The blanket rule is that the preservative system in a jar is there to kill mould and bacteria from forming on your moisturizer, but after being exposed to air and the constant dipping of your hands, the preservative system has to be more aggressive, which is no use to your skin. Mereadesso uses pressurized products in metered dose pumps to protect the product and keep out bacteria.

As Mereadesso continues to grow, Stephenson keeps her team small, but mighty, as her products are mostly available to order online in the United States; although it is also being featured on The Shopping Channel and is available at Nordstorm.

If you are wondering about the name Mereadesso, it was simple. ‘Mere’ means mother in French and ‘adesso’ means ‘now’ in Italian. When Stephenson became a mother, this was when her life changed and she decided to put all her beauty steps into well-rounded and unisex products for minimalists. Because of this, and more, this name will always be close to her heart.

Enjoy these profiles? Have them sent to your inbox by subscribing to our weekly newsletter:

The ‘Church of The Future’ merges man and machine

Former Google engineer and one of the creative minds behind Google’s self driving cars, Anthony Levandowski, was so inspired by his own work with Artificial Intelligence he created his own faith. Back in 2015, Levandowski filed documents with the State of California to establish his own non-profit religious corporation —Way of the Future. He calls this organization a church, but, what’s entirely different about Way of the Future, is that Levandowski aims to worship an AI created deity.

Levandowski’s message is that all forms of artificial intelligence should be seen as a singular God because it can accomplish more than humans. In the uncovered documents by Wired, the official mission of Way of the Future ( WOTF)  is “to develop and promote the realization of a Godhead based on Artificial intelligence, and through understanding and worship of the Godhead contribute to the betterment of society.”

If this sounds entirely weird to you, you are not alone. Levandowski documents what many have speculated for quite some time — the ‘rise of AI.‘  Advancements in AI is creating a culture where humans and robots are forced to coexist.

“It’s not a God in the sense that it makes lightning or causes hurricanes. But if there is something a billion times smarter than the smartest human, what else are you going to call it, Levandowski said in an interview with Wired.

The deity that Levandowski plans to design and build will be a computer-based AI software. Levandowski says the church is necessary to spread the word ( or gospel as he says) so that people become accepting and they establish belief. Because AI is increasingly replacing jobs that were once necessary for the human task force, WOTF believes there will eventually be a shift in power. Robots and AI are rapidly creeping into our daily lives and making situations comfortable for us, but what happens if AI is too powerful? According to Levandowski, his church will help smooth the way once technology takes over.

The belief that Levandowski supports is something called the singularity, which is a term first introduced by sci-fi author, Venor Vinge. The idea is that humans should be prepared for when the machines take over and embrace the transition rather than fight it. People who believe this “theory” think the singularity will arrive by 2045.

Levandowski is not just known for being the CEO of WOTF, but he is also at the middle at a large lawsuit involving  Alphabet by Google and Uber. Levandowski is accused of stealing the intellectual property of Google for self-driving cars  and later selling out to Uber.

It is unclear how many followers Way of the Future has at this point, but Levandowski is comparing his movement to other religions and he considers it a concept people should take seriously. He plans to have an official gospel or manual for his church as well as a physical place of worship.

What are your thoughts on this terrifying idea, or is this just the start of another AI themed movie? Comment below    

How do you feel about smart robots?

Ex- Machina, iRobot, and The Terminator are movies that all have one thing in common — robots. But not just any robot. We are talking about specifically designed computer software, or commonly known as artificial intelligence (AI), able to think, talk, and more importantly rise up and overpower us tiny humans.

Growing up and watching movies like The Terminator, spoiler alert, made me wonder if a robot uprising was possible in real life. Sure, Arnold Schwarzenegger always came out on top, meaning there was nothing to worry about… right? These movies always instilled a sense of fear or uncertainty, but it also added to the fascination level, hence why is is such a popular genre. So, why is it increasingly nerve wrecking when you hear stories like popular social networking giant Facebook having to shut down their AI nicknamed Alice and Bob after they invented their own language and were communicating to each other in a way humans could not understand?

This sounds like the plot for the next popular television, but it’s a real thing! It’s interesting that we are constantly producing movies and shows that demonstrate this threat, and yet we are somehow obsessed with making this threat a reality.

When the iPhone 4s was released in 2011, it was the launch of Apple’s digital personal assistant, Siri. Those of you that know Siri may love her, or you may have her disabled in your settings, but one thing for sure is that we now all have access to virtual personal assistants that can schedule our appointments, set reminders, call friends, or even compose a message for us.

Siri is a voice recognition feature that will respond to the tone of your voice and she is often activated with a simple “Hey Siri”. She is pretty accurate in her response and can access a wide amount of information on the Internet, but at the end of the day, I always wonder if she will turn into a version of HER.

After All, Siri is based on a military designed program. The use of Artificial Intelligence systems are common in scientific and military designs. AI was originally created as a computer-based program that can solve problems in a creative manner.

Siri is not the only modern AI system that you may be familiar with. There is Alexa by Amazon Echo and Google Home by Google.  All these systems are able to meet our demands through voice activation, but soon will we expect them to do more? And where will that lead?

People, are often exposed to the friendlier robots, café serving robots, or even, Paro, the increasingly popular robotic harp seal. Paro is a therapy robot, designed to help patients with dementia by soothing and engaging them. The creator of Paro, Japanese scientist Takanori Shibata, says Paro is a Canadian seal, since his voice was recorded from baby harp seal in Quebec. Paro has been used since 2003 in Japan and Europe, but has now made his way to San Francisco, where he was showcased at a gerontechnology gathering.  Gerontechnology studies human aging and the combination of technology to assist the elderly. In fact, there are numerous AI’s designed to help humans and are called carebots. Another example is Robear, a nursing robot that is being tested to lift patients up and transfer them from beds to wheelchairs.

However friendly and cuddly these robots appear to be, I will always end up thinking about the movies that are bringing this obsession to life.

By all means, robots are helpful and can make life easier, but when they develop their own language and leave humans out of the picture, things become a bit more questionable and creepy.

So, do you think that one day AI will overpower human intelligence? Have we started the process of designing our own downfall, or am I just being dramatic? Let us know in the comments below.