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Me too, Trainor!

Meghan Trainor is all about that bass.

So it’s no surprise that the release of her new music video, “Me Too” was quickly removed in lieu of a video retouching job that was not approved by the Grammy Award winner. Her waist was significantly smaller as she swayed from side to side in a blue ensemble belting out lyrics about self love.

“I took down the YouTube video because they photoshopped the crap out of me, and I’m so sick of it,” Trainor said, adding that she ”had a bomb waist” on her Snapchat. She was not aware of the final cut and thus, an embarrassing Photoshop scandal ensued.

Trainor’s decision to remove the video was not surprising. The singer has made a name for herself after her 2014 breakout single, “All About That Bass,” became a self-confidence anthem that celebrates bodies that are larger than the typical media norm.

The real #metoo video is finally up! Missed that bass. Thank you everyone for the support 💙

A photo posted by Meghan Trainor (@meghan_trainor) on

This is not to say her actions were met without criticisms. A number of speculations have been making the rounds on social media as to why the video was truly taken down. It is being labelled as a publicity stunt by some and a guilty reaction by others. Questions are arising as to how Trainor could have not seen the final cut, as the star of her own video. When fans began to notice the evident ‘fixes,’ the video was awkwardly pulled down from the internet.

The problem is that there will always be controversy behind issues relating to body image and marketing. People don’t think its necessary to advocate for for positive body image in this day and age. It’s not like women have battled to feel comfortable in their own skin before or anything. Of course there’s a hidden agenda.

FYI, there isn’t.

The question is not whether or not Trainor noticed that her waist was synced in. Google Trainor and a suggestion pops up asking ‘Meghan Trainor size.’ There’s an obvious interest in this woman’s body. So it’s possible she may have taken it down due to embarrassment or she may have taken it down for a larger view count.

We’ve all deleted Instagram posts upon realizing it was posted at a time where you won’t get more than 10 likes. In a time where Airbush apps and photo editing tools are our best friends, it’s easy to get wrapped up in trying to meet the norms of society. The guilt that comes with zapping away a pimple in a pretty picture soon diminishes as the likes increase and heart emojis appear in the comment section below.

The issue we need to focus on here is that of body image and why the production studio even thought of photoshopping a music video with a message about body image. That conversation has lost itself in the midst of Trainor’s intentions, which we’ll never really know. Let’s not preoccupy ourselves. What we do know is that the conversation about body image and the media is a real issue that we need to tackle.

What are your thoughts on Trainor’s decision to pull down the video? Let us know in the comments below.

Tylenol Commercial Launches #HowWeFamily Campaign

When did you first fight to be considered a family?

Directed by award-winning filmmaker Dustin Lance Black, asks an important question in Johnson&Johnson’s latest Tylenol commercial. The company is doing what no pain medication has done before; launching an ad campaign featuring the modern North American family.

Although there is no direct correlation between migranes and the touchy montage featuring gay, lesbian, and biracial families– set to air next week — the campaign will be part of a three month project during which 10 real families will be filmed in series of “docu-shorts.” You can view these shorts on HowWeFamily.com.

“The reality that we know today is that families look and feel different than they did before and we want to celebrate that fact,” senior marketing director, Manoj Raghunandanan, said. “Because we’re a family brand, because we’re an iconic American brand, and we want to continue to serve families into the future, I think it’s important that we reflect what that family is today.”

3 ways to market yourself and your business

In adding a new capability to my firm’s services this year, one of the biggest tasks I have ahead of me is creating a buzz for this new venture while balancing any investments with potential returns.  I’m not naïve to the state of our economy right now – I hear the constant reports of doom and gloom that seem to permeate the airwaves these days, and my newest real estate project seems especially vulnerable to any sudden turn or drop on this economic rollercoaster.  While I’m an unapologetic optimist, I’m also a businesswoman, so the debate between investing in marketing and promotions and holding on to my cash is a very real one.

So my approach in moving forward this year will be investing in inexpensive promotional activities that offer a key value for the money being spent.

1. Online marketing

For one thing, most of my efforts will be focused on online marketing. The days of ignoring online marketing are definitely gone, and there are many businesses that wouldn’t survive, were it not for the money brought in by traffic to their websites. Pay Per Click (PPC) advertising is especially unique, because it allows you to pay only for potential consumers or clients who have actually received your message. Facebook has incorporated some unique PPC advertising methods that I plan on doing a little more research on. The added bonus for this is that it boosts your online presence and could even result in a higher appearance in Google’s organic rankings. Researching Search Engine Optimisation (SEO) and seeing how I can drive new traffic to my site will definitely be near the top of my list.

2. Promotional gifts

Promotional gifts are not usually my cup of tea – the idea of spending money on an obscene amount of trinkets and handing them out to any and everybody and then seeing them strewn across the parking lot of an expo on your way to your car after an event is not fun.  (Sorry for the rant, personal experience).  But using gifts to maintain relationships with my best clients, that may be in the market for this newest service stream, could be well worth the bottle of wine and postcard.

3. Word of mouth

But the best type of marketing, I think, might just be the oldest: word of mouth.  It’s low cost, meets business objectives, and is the most compelling way to bring in new customers. Think about it: we’re bombarded with countless messages every day – print ads, radio ads, TV commercials, salesmen, spokespeople – and most of us don’t put much stock into what we hear from any of those mediums until we experience it ourselves. But word of mouth marketing is genuine, because the only way to effectively use it marketing is to deliver a kick-butt product or service. Putting my clients first and developing a continuous referral program where they’re encouraged to talk about my awesome service is something I’ll be putting a lot of energy and effort into.

The timing may be a little scary, but I’m focusing on the quality of my promotions rather than the quantity, and putting myself in the best possible position, even if the worst-case scenario should come true.

This article was previously published on February 7, 2012.