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There must be more awareness on endometriosis

An American celebrity is calling for more awareness about the health risks endometriosis poses to women and especially those in the African American community.

When it comes to period cramps and women complaining of particularly painful ones, the consensus is usually to suck it up and keep going, because it is normal to have painful cramps when on your period.

In an essay published in OprahMag.com and WomensHealthMag.com, Tia Mowry-Hadrict, reveals that it took years for her to learn that the pelvic pain she had always dealt with was actually endometriosis, even going to multiple doctors.

“I’d been experiencing extreme pelvic pain for years and went to several doctors. Each one would brush me off. ‘Those are just really bad cramps, some women get them more severely,’ one told me. ‘Just put heat on it,’ one suggested. Another doctor simply said: ‘Get on the treadmill — working out helps,’ ”she said.

This is the story many women who experience the painful health phenomenon usually tell, until they are diagnosed accurately by a doctor who is well verse in the signs of endometriosis.

Endometriosis is a painful disorder in which the tissue that normally lines the inside of the uterus instead grows on the outside. The displaced endometrial (uterus) tissue continues to act as it normally would, however because it has no way to exit the body, it becomes trapped and can cause severe pain especially during the period, which can also lead to fertility challenges.

The primary symptom of endometriosis is pelvic pain and is generally associated with the menstrual period.

Twenty-seven year old Yomi Perkins, an attorney in Barbados recalls her own battles with endometriosis stating that before her diagnosis, she would need to be on drips for the pain every month.

“I didn’t think anything of it as everyone always told me it’s normal to have cramps with your period. Years went by with these monthly cramps. I realized something was wrong when I was 21 my periods started coming every 2 weeks so I decided to see [my doctor], he did an ultrasound and told me my right ovary had a large cyst and he would have to run some test to ensure it’s not ovarian cancer.” She said in an interview with this magazine.

When the results came back, she was diagnosed with endometriosis and scheduled to have surgery to remove the ovary.

As most women with endometriosis can attest to, becoming pregnant is rare, and delivering a successful pregnancy can be extremely tough.

Recounting her experience with her now 4 month old twin babies, Perkins explained that every day she was still carrying was nothing short of a miracle.

“The pregnancy was a tough one I had to have an emergency cerclage in place as my cervix was practically nonexistent at 15 weeks and had to be on bed rest having weekly progesterone injections for the remainder of the pregnancy. I also had an elevated heart rate for the entire pregnancy my resting heart rate was 110.  I was also on tender hooks as every day I felt like my period would come,” she said.

Tia Mowry- Hadrict, revealed that she revamped her diet and underwent multiple surgeries to not only relieve her pain, but also increase her odds of successfully having her two children.

“Compared to other communities, it feels like there’s a void when it comes to talking about healthy living and medicine from African American women, for African American women,” she said.

 

 

 

 

 

 

 

‘It’s what ladies do’, New Zealand PM mic-drop

New Zealand prime minister Jacinda Ardern announced Friday she was pregnant!

She made the announcement on live television while being grilled by reporters about her intention to remain in her position. One reporter even asked how she managed to set up a government while experiencing morning sickness. Ardern’s response? “It’s what ladies do.”

Insert mic-drop here.

Ardern’s husband will be acting as a stay at home dad after the birth of her first child. She went on to tell the press that women get pregnant while they are working all the time, and this is no different. Her off-the-shoulder behaviour towards this news is refreshing. The questions from the reporters — not so much?

A woman’s capability to do her job has nothing to do with whether or not she is pregnant, or a mother.  To ask the question makes that correlation. In a Facebook post, Ardern makes it clear she knows more questions about her pregnancy will be coming.

Instead of asking how she is going to run a government or country, why not simply just offer your congratulations!

 

Please use a real pregnancy test — not an Ikea ad

I can’t believe this needs to be said: Don’t rely on an Ikea advertisement to determine if you are pregnant. Use a legitimate pregnancy test from a pharmacy, or see your doctor.

Ikea released a new magazine advertisement that encouraged women to pee on a page within the publication to determine if they were pregnant. If the results are positive — those women get a discount on a crib.

The Swedish magazine reads: “Peeing on this ad may change your life.” Watch the instructions here:

IKEA – Pee Ad from Ourwork on Vimeo.

The advertisement was created by Swedish agency Åkestam Holst in collaboration with Mercene Labs, and uses the same technology found in a pregnancy test. They told media customers don’t actually have to bring in a urine-covered magazine to receive the discount (members of the Ikea Family program are all elligible), which means the advertisement is essentially a very weird and glorified pregnancy test. In this case – it is literally no different than taking a legitimate, trustworthy test provided by a doctor. So, why is it that people are freaking out about this Ikea ad?

Interactivity goes a long way in marketing. While urinating on an advertisement doesn’t seem like the most dignified form of interaction out there, it is quirky enough to entice people to try it, especially if they think a discount is waiting for them. It also has the media, Women’s Post included, intrigued enough to write about the campaign. That’s free advertising for Ikea (although the campaign is only available in Sweden, sorry Canada).

Typically, interactivity in advertisement is conducted through technology; a mobile app, a touchscreen, or a URL that allows a customer to insert a coupon name, play a game, or scan a barcode for a chance to win a discount at a store. Magazines have frequently used scent as a form of interactivity, but the use of bodily fluids is a new idea.

On a side note: is anyone else wondering how these ladies manage to do their business on a specific section of a magazine? The video shows the use of an eyedropper, but I foresee a number of accidents.

As much as I don’t like to admit it, this advertisement will most likely be successful for Ikea Sweden. Is it gross and really weird? Definitely! But, I imagine many women out there will be tempted to try it out, just to see if it works.

But please, don’t use it as an official pregnancy test! Don’t trust a company that can’t seem to make bookshelves with all the pieces. Take a real test — and then you can try this weird magazine advertisement.

Would you pee on a magazine for a discount? Let us know in the comments below!