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Hey Toronto – Loblaws is giving you $25 bucks!

Loblaw Companies Ltd. is offering customers a $25 gift card as a goodwill gesture after learning that their customers were overcharged for the cost of some packaged bread products.  The company participated in an industry-wide bread price-fixing arrangement. They were given immunity by the competition bureau because they came forward and admitted to doing it.

“This conduct should never have happened,” said Galen G. Weston, CEO, during a conference call with analysts Tuesday.

“The gift card is a direct acknowledgment of that to our customers. We hope that they’ll see it as a meaningful amount that demonstrates our commitment to keeping their trust and confidence,” he said in response to how the company arrived at the card’s $25 value.

Here’s how to redeem the offer:

Customers can visit LoblawCard.ca  and enter their email address to be notified once registration opens.

The company expects registration to begin on Jan. 8. 2018