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Underground Sounds: Auditions for next generation of TTC musicians to begin, grand prize offered by Universal Music Canada

The weekday hustle to get to the office or to a pressing meeting seems to always be made even less enjoyable due to overcrowded streetcars and subway trains, not to mention due to the frequent delays which plague commuters near-weekly. The newly unveiled fund boost offered to Toronto City transit by the provincial and federal government, totaling nearly $9 billion, is hoped to soon diminish these issues.

Until that point, however, one pleasant fixture that exists at many TTC terminals and subway stations, which helps to put a bit of enjoyment in my morning or evening commute, is the soothing music that can be heard as the masses bustle along various platforms.

One of the most congested underground stations is Bloor/Yonge- one which I am a daily visitor to. The talented musicians set up to entertain passengers on this platform, often put a smile on my face. Just the other day, my grumpy demeanor was eradicated and instead was replaced with a smile, when a musician at the said station performed a fantastic rendition of a favourite Springsteen song. My scowl was instantly transformed into a smile as I clumsily sang along.

The TTC is fully aware that commuting is not always a joy in this city, yet the commission continues to seek to bring that bit of musical therapy that can add a pep in your step. This is the reason for its support of TTC musicians. The commission is currently calling all musicians who wish to be added to the current pool of performers, to audition, beginning April 9, 2018.  The auditions will take place online where the public will be able to cast their votes for their favourite artists.

A total of 90 three-year licenses are available from the subway musicians program, which has become known as “Underground Sounds.” Additional incentive comes by way of a TTC partnership with Universal Music Canada. Thanks to this partnership, one lucky winner will get to record their song, that will then be featured in an exclusive Apple Music “Tracks on Tracks” playlist.

Chair of the TTC and the Toronto Music Industry Advisory Council, Councillor Josh Colle, spoke about the impact these talented musicians bring to commuters daily and also commented on the new audition process, which seeks to reach a broader audience online.

“We know Toronto is filled with incredibly talented musicians and this is a chance for some of them to be heard by the 1.8 million customers the TTC moves every day. By moving to an online audition format, we are able to engage our customers, and residents of the Toronto area, and allow them to have a say in who earns one of the coveted licenses.”

Auditioning musicians will post their performances to You Tube between April 9 and May 6. If any musicians are in need of a camera, live auditions will be held on April 18 and 19, after which a created video recording will be uploaded to the audition site.

Online voting, to determine the top 10 qualifiers, will run May 7-28. Those qualifiers will perform live for a panel of industry experts, including representatives from Universal Music Canada, where the grand prize of recording time and a spot on an exclusive Apple Music playlist alongside top recording artists, will be awarded.

“The TTC takes you where you are going. Music transports you to another world,” said Jeffrey Remedios, President & CEO, Universal Music Canada. “This is a partnership designed to invigorate the TTC’s Subway Musician Program with a long-term digital solution, giving more musicians a chance to participate and connecting riders through their passion for music.”

It has been 40 years since the TTC initiated the Underground Sound flavor at various subway stations across the city. As of the fall, there will be 30 stations that are complemented by the sounds of talented musicians.

Toronto top 10 city for female entrepreneurs

Toronto has been listed as one of the top 10 cities for women entrepreneurs!

The Dell Women Entrepreneur Network Summit released days on the h2017 Women Entrepreneur cities earlier this week, ranking 50 cities around the world based on how they support female entrepreneurs. This is the eight year Dell has hosted such a summit.

Toronto is listed as number nine on the top 10 cities list, with Vancouver making it on the list for the first time at number 26 in the rankings.

Dell teamed up with IHS Markit, an analytics firm that helped the company gather data on various cities, to see which cities qualified to be listed. One key factor of determination was based on a city’s ability to attract as well as support women entrepreneurs. Their research does not include data from previous years — each study is conducted fresh each time and the company also changes and adds factors.

Karen Quinto, the executive VP and chief customer officer at Dell, remarked the number of women entrepreneurs is growing globally at a rate of more than 10 per cent each year. “Women are likely or more likely than men to start businesses in many markets,” he said. “However, financial, cultural, and political barriers can limit the success of these businesses.”

Factors of determination were based on city characteristics such as capital, technology, talent, culture, and markets. Other factors include local policy, national laws, and customs. There were categories that were broken down even more, for instance culture was determined based on areas things like role models, mentors , networks and attitudes towards women entrepreneurs. In this instance, Toronto ranked third and Vancouver ranked 17th.

Vancouver has made the list thanks to their paid maternity leave for women which is a plus to their businesses. It is also easy to start a business there as the city ranks 26th in terms of access to capital.

Dell continues to be committed to empowering women in business especially in the sue of technology. The company believes that this venture can lead to an increase in global economic growth and development. Dell believes that women especially understand the connection that is necessary with your customers in business.

Twenty-five cities was added to the list for 2017. Here are the top 10 in the list:

1. New York

2. San Francisco

3. London

4. Boston

5. Stockholm

6. Los Angeles

7. Washington, D.C.

8. Singapore

9. Toronto

10. Seattle

For the full list of countries, check out this link to get the full executive summary index.