Women in History: Viola Desmond

In honour of Black History Month, Women’s Post wanted to take a moment to honour a woman who was not afraid to take a stand by taking a seat in the ‘white’s only’ section of a local Nova Scotia theatre; Viola Desmond.

Desmond was a successful businesswoman in Halifax and the first black woman to set up a hair salon in Nova Scotia in 1937. On Nov. 8, 1946, she was traveling to Sydney to sell her popular line of hair products and her car broke down in New Glasgow. Desmond decided to see a movie at the Roseland Theatre and, after requesting to sit in the lower level of the theatre, was subsequently given a ticket on the balcony. She thought it was a mistake and returned to the booth to exchange her ticket, only to be told by the cashier: “I’m not permitted to sell downstairs tickets to you people.” Desmond decided to sit in the lower level seats anyway, and was subsequently arrested for doing so.

She spent the night in jail and was charged for tax evasion. The argument? Balcony tickets charged an extra penny in taxes.  Desmond was convicted and forced to pay a fine for $26, which was quite a lot of money at that time. She later sought support from the Nova Scotia Association for the Advancement of Coloured People (NSAACP) and made two unsuccessful appeals to the Nova Scotia Supreme Court. Desmond was posthumously pardoned on April 15, 2010 and has been nominated and chosen to be on the $10 Canadian bill, which will come into effect as of 2018.

Desmond was born on July 6, 1914 into a large family that was active in the community. Her parents were James Albert and Gwendolin Irene Davis, with her father black and her mother white, unusual for the time. Desmond was raised to believe she could achieve her dreams and set out to open a beauty salon once she reached adulthood. Due to her heritage, she wasn’t allowed to train in Halifax to become a beautician and attended school in Montreal, Atlanta City and New York. She then returned to Halifax and opened a hair salon there.

Desmond went on to set up the Desmond School of Beauty Culture, which trained black women who weren’t allowed to attend other schools. She provided women with skills to open their own businesses and further provided jobs for black women in their own communities. Desmond also began Vi’s Beauty Products, a line of hair products for black women. Eventually, she opened a combined barbershop and hairdressing salon with her husband, Jack Desmond on Gottingen Street.

After the failed attempts to appeal her case against Roseland Theatre, Desmond closed her business and enrolled in business school in Montreal. She died in 1965 in New York at 50 years old and never received a pardon while she was living from the Canadian government.

Desmond beat out thousands of contenders who were also nominated to be on the $10 bill, and her name being honoured with such high esteem is well deserved. She stood up for what was right when the stakes were high, and proceeded to pursue justice even when she could not achieve her goal. Desmond is truly a heroine because of her utter refusal to simply accept a blatant act of racism and her willingness to use an unjust legal system to make real change.

That is a woman worth celebrating.

Valentine’s Day should be about celebrating women

Valentine’s Day is often about separating into couples or honouring your own self-love and independence, but this year I challenge every woman to try something a little different. Instead of giving power to the things that separate women from one another, whether it be by being with our partners or on our own, let’s use the holiday of love to begin building a community of women helping women. Let’s build a community of love, if you will.

January has been a painful month with a megalomaniac fool running the show down south (do I even need to mention his name?) and a relatively silent leader up north, who isn’t saying much to the big bully downstairs. It is a tough time to be a woman, a minority, a member of the media, or anything else other than an old white man. To add salt to the wound, the sun is rarely out and everyone is sick with the cold or the flu. Honestly, what is a girl to do?

In times of great trial, it is necessary to resist spiralling into a great depression by being positive. In an effort to be optimistic, women should use Valentine’s Day as an act of solidarity! Whether it be hanging out with a few friends, or getting your grandmother, mother, and sister to all go out for dinner with you, celebrate the collective community of femininity.

This is not the year for Valentine’s Day to be a comparison between those who have a boyfriend and those who don’t. Doesn’t that seem like such a blasé past-tense way to celebrate a holiday created precisely to celebrate love? By separating women into those two camps, it limits our potential to collectively unite and feel empowered and loved with each other. Let’s continue the momentum from the Women’s Marches around the world and foster a true sense of community and love. There are simply too many women who are not finding valuable connections with other women and are instead desperately lonely and wanting of men on holidays such as Valentine’s Day, which traditionally focus on monogamy.  Instead, use Valentine’s Day as yet another reason to enjoy the beautiful women in your life. Our women communities matter too and deserve as much time and space when it comes to celebrating love.

I will be celebrating Valentine’s Day this year by looking at my beautiful daughter and revering in her exquisite and effeminate existence. I will be celebrating my mother’s strength and sage wisdom, and thanking her for teaching me how a woman with integrity acts. I will be surrounded by various women influences who have stood by over years of tears and doubts, celebrations and all the mess in between.

Celebrate women on Valentine’s Day. I mean after all, who will be beside you laughing and reminiscing when you are old and bony in the nursing home?

Woman of the Week: Criss Habal-Brosek

“What does it mean to be a member of Progress Place? It means you are not a patient. It means you are a person first.”

This line was spoken during an audio tour of Progress Place, a registered charity that specializes on recovery from mental illness. It is run using a clubhouse model, which means that staff work side-by-side with its members to keep the centre running. A variety of daily activities and programs are offered daily, focusing on wellness, health, employment, and education.

Upon entering Progress Place, I was greeted by a smiling man sitting behind the reception desk. He asked me who I wanted to speak with and called up to ensure the person I was meeting was ready to see me. He was friendly and kind, and when I left he wished me a good day — what I didn’t know until the end of my tour was that he not only works for Progress Place, but he is a member as well.

Progress Place has helped over 7,000 people since it was founded in 1984, and firmly believes that “empowering people can cure.” In fact, they claim that 90 per cent of their members are not re-hospitalized after being a part of the clubhouse for two years.

The success of Progress Place is thanks to its dedicated employees, including Criss Habal-Brosek, Executive Director and a veteran employee of 32 years.

“I feel like I can relate to the staff when they first start. The Progress Place model keeps you very humble and I think that’s really important for people to remember — everyone has issues and struggles and everyone deserves to be treated respectfully and equitably, and everyone deserves opportunities. The goal is to instill hope.”

Habal-Brosek was always interested in social work, but wasn’t sure which field she wanted to go into until she started at Progress Place. During her time at York University, she tried a number of different placements, including a contract working nights at a correctional facility, a halfway house for people on parole. “If someone came in and they violated their parole, and I was working by myself on nights, I was supposed to call and have their parole revoked and they would have gone back to prison.”

“I knew I didn’t want to do that, but I was very thankful for the experience because I think it shaped who I am, in regards to my street smarts.”

After over a year at the correctional facility, a friend of hers told her about a position that had opened up at Progress Place. Over the last 32 years, Habal-Brosek worked in about every single job available at Progress Place before acquiring the position of Executive Director. Her passion and dedication to the clubhouse is undeniable — every question about her personal life automatically circles back to her work.

Progress Place boasts over 800 members, about 200 of which work at the clubhouse itself on a daily basis.  Members help plan menus, run the café, perform clerical duties, participate in daily decision-making meetings, and even lead tours for the public. The clubhouse itself offers health and wellness programs, a boutique with low-cost new clothing, weekly “next step” dinners, young adult programs, as well as a peer support telephone and online chat service called the “warm line.”

The transitional employment program and double recovery program are unique to Progress Place.  Staff help members, who may have an uneven work history, train for and gain employment. This support includes covering the member at their workplace if they have a medical appointment. The double recovery program offers multiple anonymous meeting spaces and support for those with substance abuse or mental health issues.

Staff offer training programs to businesses or organizations like the Toronto Transit Commission, who want to learn how about the stigma of mental illness with compassion and understanding. Progress Place is also exploring modern avenues to help spread their message and educate people on the stigma surrounding mental health. Their goal is to become as well-known for mental health as the Centre for Addiction and Mental Health.

The clubhouse has already expanded beyond their location on Church St. They opened up a pilot seniors day program and it has been quite the success. “As people age, depression sets in because people are lonely and isolated,” Habal-Brosek said. “Half of the seniors that go to the day program never knew they had a diagnosis and they have since been able to go to doctors and get medication.”

Habal-Brosek was incredibly excited to discuss Progress Place’s latest development in Mount Dennis, a program that is run in a retrofitted recreational space in a condo tower. They run March Break programs for teens, offer health services, and mental health workshops, and Habal-Brosek hopes it leads to other partnerships with developers throughout the city.

Their newest venture, recently launched on Jan. 20, is Radio Totally Normal Toronto, a monthly podcast that hopes to reduce stigma surrounding mental illness. In their debut broadcast, hosts provide an audio tour of Progress Place and discuss how to stay mentally healthy.



The unfortunate reality is that Progress Place hasn’t received an increase in funding over the last four years, despite the increase in cost of living. The clubhouse has evolved immensely since it opened and hopes to continue to do so.

As for Habal-Brosek — she has no plans to leave Progress Place. The positive response she sees from the community and from her members makes it all worthwhile.

“You get to hear such positive stories, whereas in a hospital situation, I feel kind of sad for people that work there because they see people at their worst. What really is inspiring is getting to see people who have never worked go out to their first job, go back to school to finish their high school diploma, or go to university and graduate.”

And that’s what Progress Place is all about.

Gender equity budget tool is a win for women’s rights in Toronto

Last weekend, the world watched in awe as women around the globe marched in support of gender equality.

But, change begins on a local level, and requires leaders, real decision-makers and politicians, to step up. Cue: Ward 23 Councillor Wong-Tam. She recently led a motion that was passed at Toronto city council to embrace gender equity perspective tools in their budget process. Wong-Tam also contributed to educating women at a gender equity town hall last week, and spoke at the Women’s March in Toronto on Saturday, attended by over 50,000 women.

“The march was much larger than anyone anticipated and it was very peaceful,” Wong-Tam says. “I thought the focus was going to be on the U.S., but clearly Canadian women wanted to be heard and seen here as well.” Wong-Tam spoke up on Saturday about how $91 million worth of budget cuts have impacted women specifically in Toronto, ranging from shelters to childcare subsidies.

With 18,000 women and children currently sitting on the housing waitlist, Wong-Tam points out that women are disproportionately affected by the annual budget process when it comes to transit, housing, and daycare subsidies. “We already have women’s shelters at capacity, not just in Toronto but across the country,” Wong-Tam says. “Women and children that are trying to flee violent households are turned away. Where are they going to go?”

Luckily, a gender equity perspective as a part of the annual budget-making process would help ensure that women received more support and protection. “The proposition to create a gender responsive budget is not to create a separate budget for women, but to create a budget that has equal benefit to men and women,” Wong-Tam says. “We achieve that by creating a set of questions that policymakers would use.”

Creating a gender responsive budget is a concept that is already being used by over 150 cities around the world. According to Wong-Tam, creating a gender equity tool in Toronto would begin by developing a complex series of questions for policymakers. “We need to start off by compiling aggregated data to understand who uses what services and budget allocations,” Wong-Tam says. “We would then ask service users if their needs are being met. If most are women using that particular service, we then recognize that.”

Creating a gender equity tool for the budget process is a dynamic solution to include people with various intersecting identities. “Women also come from a range of groups and vulnerable populations facing equity issues of their own, including racialized women, women with disabilities, women who are seniors,” Wong-Tam says. “The intersectional lens allows us to look at the full picture. We want to create a single budget that encompasses everyone.”

Toronto city staff is not prepared to enact gender equity tools within the 2017 budget, but Wong-Tam has hope for the following year. The councillor has created a task force full of service providers and female economists to help financial city staff create a gender equity tool for 2018 — and she vows to make it happen.

“I’m encouraged because there are so many young women who were energized around this issue. What I want to say to them is that we need to find a path from protest to power. The march on Washington has been ongoing asking and demanding for certain rights. The energy that I personally witnessed can fizzle out if we don’t keep organizing. We can be active around protests, but the only way to change the system is to hold the government accountable and keep organizing.”

Wong-Tam believes the way to finding equality for women is to act, and Women’s Post agrees. Vote for women, vote for gender equity, and fight for women’s rights using the power of the law and political will. If anything, the women’s march on Saturday showed that the world is on the precipice of change, so engage! Follow Councillor Wong-Tam’s lead and make Toronto a better place for future women and girls.

Should you ditch your daily makeup routine?

A part of almost every woman’s morning routine is makeup. Whether they go for a neutral look with some concealer and blush, or opt for a more glamorous contour and fake lashes combination, it’s no secret that women spend a lot of time enhancing their physical features for both visual appeal and mental satisfaction — no woman can deny the power they feel when sporting a bold lip.

However, there seems to be a shift in beauty practices recently, as female powerhouses such as Alicia Keys and Hilary Clinton were seen at some very public events without a spot of makeup on their faces. The message behind this small change is simple; women don’t need makeup to be fierce. Its not only empowering, but rather inspirational. The no-makeup trend has created a wave on social media with both women and men either criticizing or embracing their choice to wear makeup, in addition to posting bare faced selfies for hundreds of people to view.


Although it would be empowering to hop on to this bandwagon as a testament to 2017, going makeup free is just not something I’m ready to commit to. I personally love the transformation that comes with a good makeup look. It gives you the ability to travel eras; from a classic 1920’s winged liner and red lips look to a modern day grunge, featuring black lips and a smokey eye.

Personalities alter with makeup. Ladies can attest to the flirty side that is revealed with the right red lipstick, or the inner goddess that comes out to play with a dark, burgundy pout.

Unfortunately, I’m still at a point in my life where going bare-faced makes me feel less confident and a little underdressed. Battling self esteem issues has influenced me to hide my imperfections behind a plethora of concealer and a dash of self loathing. But the more runs I make to the convenient store across the street in sweatpants and the unwanted guest on my forehead, the more I realize the beauty that comes with going au naturel.

The vulnerability that comes with a bare face is refreshing. It allows people a more personal view into your life. Only a handful of people are able to see a glimpse of what you look like first thing in the morning, and last thing at night. And although expanding your audience to your Chanel bags and freckles can be daunting, it is something that should be on your bucket list.

Going makeup free not only forces you to build self love and confidence, its opens the door to breathable, clearer skin- in addition to more time spent doing things other than cleaning your makeup brushes, taking off your makeup, and of course the stressful morning ritual of actually putting it on.

If Alicia Keys can hit the red carpet with her perfect flaws, an army of empowered women is bound to follow. It’s time women gave patriarchy the middle finger and stopped covering up behind over priced foundation. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” as Keys so beautifully vowed.

I’m behind you, Keys- a few times a week, especially on Sundays.

Will you join the makeup free trend? Let us know in the comments below!


Woman of the Week: Jen Aitchison

One of the best ways to effect change is to make it happen from the inside out — instead of waiting for the world to change, why not do it yourself? Jen Aitchison, Vice President of Sustainable Energy Insurance at Jones Brown Inc., embraces this concept, offering risk management solutions for companies invested in renewable energy, giving green technology a competitive edge in the business world.

Upon meeting Aitchison, she exudes a strong, confident demeanour. Hanging around her neck is a pendant that says, ‘Fearless’. The necklace was given to her by a family member, and is one of Aitchison’s life mantras. “When I first started down this route, I was terrified of walking into a room full of people and shaking their hands. The best thing I can tell women is eat the fear,” Aitchison says. “Shaking one person’s hand at that event is a success because you can build on it and you realize it isn’t scary.”

Aitchison is one of the first insurance brokers in Toronto to start a sustainable energy insurance practice, and over the last eight years she has helped several companies in solar and wind energy navigate their way through the complexities of risk management solutions in an emerging industry where no standard existed before. Aitchison initially brought the idea of sustainable energy insurance to Jones Brown as a side project. “I asked myself how can I use my eight years of experience in the insurance industry and couple that with my environment and sustainability passions? Maybe there is a way to work from the inside out, this being a bit of a capitalistic environment and a bit of an old boys club here,” Aitchison says. “When I first pitched the guys, they were like that is so cute. They said that I could pursue that pet project on the side, but also asked that I don’t let my normal day job slip.”

Aitchison began researching sustainable energy insurance and visiting various renewables companies. She quickly discovered there was a large gap in the renewables industries when it came to insurance and over the course of six years, worked hard to create a sustainable energy insurance practice. Within the practice, she focuses largely on product development of integral financial instruments such as performance guarantees, educating industry members on risk management specifics for renewables and an annual sales budget exceeding $150,000. After being promoted to partner at Jones Brown six years ago, Aitchison is one of the leaders of insurance for renewables and a leader for women and the environment in the insurance sector.

“That’s how I made insurance not suck, for a lack of a better term. I ended up working both sides, teaching insurance companies what some of the emerging technologies were, what challenges were being faced and what some of the solutions we needed,” Aitchison says. “At the same time, I was teaching the renewable energy sector about insurance and some of the things they should consider when setting up their projects.”

Though Aitchison has achieved great success at Jones Brown, it wasn’t always smooth sailing. Being a woman with an environmental agenda in the insurance industry had its struggles and Aitchison had to fight for pay equity as recently as 2015. “I didn’t get pay equity until November of last year and it was a 30 per cent difference. I threatened to leave,” Aitchison recalls. “It was shocking. It is important to talk about that still happening.”

Alongside becoming one of leading environmentalists sporting an insurance portfolio and fighting for her rights as a woman in a leading role, Aitchison also won the 2015 Canadian Solar Industry Association President’s award because of her work as the Fire Safety Committee Chair for the Canadian Solar Industries Association (CanSIA). Aitchison helped create a PV Fire Safety handbook to keep firefighters safe in case they encounter electrified solar panels during a fire.

Aitchison is also a founding committee member of Women in Renewable Energy (WiRE), a group that brings women together across various renewables industries. Aitchison is in charge of field trips to various renewables companies, support on networking and awards, and overall direction of the group with the other committee members. WiRE began in 2013 when the initial founding members met at Women of Wind Energy (WoWE), a group supporting women invested in wind energy. “We were talking about being from different backgrounds and that there wasn’t a group that encompassed all types of renewable energy,” she says. “We were frustrated that wind and solar were all fighting for the same piece of the pie. We didn’t want that and wanted to break those barriers down. That’s the type of women we are at WiRE. We see barriers, and we rip them down.”

She also emphasizes it was important to the committee that WiRE was not a ‘hen’s club’ or ‘a clique’ and is a very opening group of women professionals. There is also a mentorship aspect to the group that brings young women and professionals  together to collaborate and network. “In the WiRE environment, we connect women with women,” She says. “We also run a speed mentoring event. It is so great to see them succeed and get out of their shell.”

Aitchison is a single mom of two kids, ages 11 and 17, and manages to balance her work life while being an inspiring parent as well. She is currently reading “Bet on Me: Leading and Succeeding in Business and in Life” by Annette Verschuren. In her rare spare time, she likes to play guitar, cycle, draw, snowboard, hike and kayak with her kids. She also builds shelves and other odds and ends on the side, confessing “I’m a bit of a junkie for making things out of nothing.”

Aitchison is a born mentor; she is fierce, empowered, kind-hearted and patient. Her own passions and experience have given her a credibility in the renewables sector that cannot be ignored and yet she is modest and sincere about her successes. If more women like Aitchison join the fight to change the world to a more environmental one from the outside in, sustainability and women leadership will certainly stand a chance to rise out on top.


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Woman of the Week: Ingrid Thompson

Ingrid Thompson combines the practical love of science with passion for the environment. As the newly anointed Chief Executive Officer at Pollution Probe, one of the oldest environmental charities in Canada, she brings over 20 years of real-world experience into the boardroom.

“One of my quirks is I have a certain amount of appreciation for the geekiness of science and the complexity of information,” Thompson says. “Energy is very important for building the type of societies we want, but if you sacrifice the environmental part, we aren’t getting very far ahead.”

Thompson began her career as press secretary to the Minister of the Environment, Norm Sterling, in 1996. She briefly left to take on a role as a Senior Consultant for National Public Relations and returned in 2000 as Chief of Staff for the new Minister of the Environment, Dan Newman. During her tenure with the Ontario Ministry of the Environment, she had to deal with the Walkerton E-Coli outbreak, one of the biggest environmental crises in Ontario’s history.

“It was one of the bigger crisis experiences.  On the May long weekend, a bunch of people showed up at doctor’s offices complaining of intestinal issues,” Thompson says. “They were noticing that there was a cluster of sick people and that it could be an E.coli infection. Eventually it became clear that the water was the source of the infection. Six people died and thousands got seriously sick.”

Thompson was very involved with the Walkerton Crisis, calling water supply companies to bring clean water to residents and attending town hall meetings in Walkerton, among other things. She also helped the environmental minister reconfigure the water administration. Thompson said the experience was a test for the minister and his staff, who were elected into cabinet barely two months before the Walkerton catastrophe struck.

After 2001, Thompson became the Director of Communications and Marketing for a government relations group invested in energy, the environment and infrastructure law practice, and was a subsidiary of the law firm, CMS Cameron McKenna. From there, Thompson played a leading role in a cellphone company called Vodafone in Prague, and moved back to Canada briefly to do environmental consulting.

“I met a Dutch marine on the beach and that screwed up everything. I met my fiancé and decided to hit a reset button on my career.” Thompson took a job across the ocean as an Independent Consultant at Thompson Marcom in the Netherlands for the next six years. In October 2016, she returned to Canada and accepted the role as the Chief Executive Officer for Pollution Probe.

Thompson emphasizes that Pollution Probe takes a unique approach to environmentalism and works with oil companies and not against them. “We are a pragmatic, science-based company. We don’t take the view of putting all oil and gas companies in an automatic black hat and we choose not to do that,” Thompson says. “If you work directly for an environmental solution, we would rather work with companies than fight them. We work with a lot of companies, including Shell. They are pushing for the decarbonisation of the economy.”

After 20 years in the environmental and energy sectors and amassing an extensive amount of job experience, what does Thompson believe is the single most pressing environmental problem affecting the world today?

She didn’t skip a beat before responding, “Climate change.” Thompson explains it is imperative greenhouse gases be managed by finding credible and reasonable solutions through networking.

Supporting women in the environmental and energy sectors is also an issue close to Thompson’s heart. “Twenty years ago when I was a young consultant at a PR firm, I used to bring an older vice president along with meetings with me because my clients were unfortunately middle-aged white guys,” she says. “In order for me to be comfortable, I felt I needed to bring a ‘beard’ to my meetings. It is important to make a point of supporting strong smart women and connecting with them.”

Recently, the Pollution Probe Annual Gala  ‘Generation Now’, focused on youth engagement and innovation in the environmental sector. The event also included awards that were given to two young women named , Eden Full Goh for creating a solar panel from a gravity powered clock, and Nivatha Balendra, for discovering a bacteria that can digest oil spills. “I was so thrilled to be able to support our awards program because it happened to result in two young women being the ones selected for incredibly impressive accomplishments,” Thompson says. “They were both incredibly intelligent and as women tend to do, they also had a sense of humility.”

In her spare time, Thompson enjoys knitting and scuba diving — things she finds to be meditative and peaceful. Pollution Probe has a bright future with the energy and environmental veteran who is leading the way towards the hopeful decarbonisation of the Canadian economy.

How to use social media for your business

When my boss asked me to start an Instagram page for our business, I was dumbfounded. The crotchety old grandma inside me couldn’t fathom the necessity of taking random photos with my phone and posting it to an app that wouldn’t even allow me to link to a website post.

Social media has become such a critical aspect of business that it’s getting harder to ignore. Even the silly ones like Instagram and Snapchat have a purpose. This is the 21st century, and everyone is accessing the world through their phones. Shopping, news, maps, music, it’s all done via mobile technology nowadays. It’s time to adapt. So, I made that Instagram account and starting reading about how to use it. Turns out, my boss was right — there is a place for Instagram in business.

Still a bit confused? Don’t worry, Women’s Post has you covered. Here are a few things you need to know before you start using social media (all types) for your business:

Focus/Know your audience: Understanding the demographics you are targeting with your social media campaign is vital to its success. Are you targeting young people, health-conscious people, business women, or working moms? This will help you frame your content. Make every post, picture, and link associated to that audience! Just because you think a picture of a squirrel is cute, doesn’t mean your clients do.

Find influencers: Before you start posting, gather a list of journalists bloggers, business leaders and other entrepreneurs. Follow them on social media, and retweet or comment on their posts if appropriate. The hope is that they will start to recognize your name and be more receptive to your work.

Make it about the conversation: It’s important that you don’t just throw information at your clients. Have a conversation with them. Respond to their comments on Facebook or their questions on Twitter. Ask questions and actually do something with their answers.  You can even go a step further and get involved in other similar social networks, like online hangouts or message boards. Join groups that follow the same influencers and engage in conversations. This will help spread awareness about your work and your business.

 Quality over Quantity: Sure, it’s great to tweet and post on social media numerous times a day — but if those posts are poor quality, then your clients won’t bother going to your website. Make sure that everything you post is professionally crafted, even if it’s something silly like a meme or a gif. Everything you do should be done with the purpose of expanding and spreading awareness of your business. Make sure your words are well chosen and your images are high-resolution and high-quality.

Use appropriate hashtags and tags: This is one of the most annoying and frustrating things about social media, but it’s the number one way your message or your business can hope to reach new clientele. Unless people share your posts, the things you write on the Internet are simply…there. You want people to find your stuff, share it on their own social media feeds, and then potentially go to your website to find out more. This is impossible without hashtags. If your post involves a specific person, make sure to tag them so they are aware of its existence. As the stars of the show, so to say, they will most likely pass it around the office, inspiring a whole new set of readers.

Know the network: Using Instagram is vastly different than using Facebook or Linkedin, but there is a way to use it properly in order to market your business. Using the right hashtags is much more important as the only link to your website is in your bio. For Linkedin, it’s all about the introduction to your post, what people read that hooks them in. Prepare individual posts for each network to ensure effective use.

Be creative: If your posts are repetitive, your audience will lose interest. You want them to always be wondering what you will do next. This will involve some out of the box thinking and real brainstorming sessions. Maybe try a campaign? Get involved in #MondayMotivation. Or play around with photoshop. The more creative, controversial, and outlandish the photo — the more attention it will receive.

Be patient: It will take a while for you to develop “followers” on social media. It may even take years for you to get to a point where you can compete with other businesses. The Internet is BIG and there is a lot out there. You will eventually find your loyal followers, but until then, keep plugging away. Slowly, you will build up more “likes” or “reactions” and your business will start to flourish.

Good luck!

Check out our Instagram account and let us know how we are doing!       

How to deal with winter hat-head

I love hats — but I hate taking them off. My beautifully-styled hair gets completely full of static. If the static is under control, my hair gets flat or twisted in knots. The terribly annoying part is that I never know which problem I’m going to get.

Winter is just getting comfortable here in Canada, and promises to stay for a few more months. Here are some tips to keep your hair office-ready while still dressing appropriately for the below-freezing temperatures that are bound to ensue:

Make sure your hair is completely dry: I’m terrible at this. My hair takes forever to dry in the morning, so if I don’t straighten it the night before, there is no way to make it work the next morning. It also means that my hair dries in the shape of my hat during the morning commute. Make sure that your hair is dry AND styled before you put that hat on, or else there is no hope for a good look once you get to work.

Choose the hat wisely: Make sure the hat you are wearing isn’t too tight. A looser material will allow your head to breath and therefore avoid the flat-head look. Wool hats, surprisingly, can prevent static while more synthetic materials will make your hair frizzy and dry. You can also try a loose beret.

Try braids or a knot: Put your hair in a style that is not affected by static or hats in general. A little static in a braid adds texture, and can come off looking more professional than a hat mess (get it!?). If you don’t like to braid your hair, try putting it in a small bun or knot. This way, you can take the bun out when you get into the office and let your locks fall gracefully, without the added frizz or static.

Use anti-frizz: Moisturizing oils or creams can help settle your hair before you put in the hat and trap the moisture in. This should avoid a) dry ends and b) any added static from the hat. Again, make sure that your hair isn’t damp when you leave the house. I’ve used some leave-in conditioner and it’s had similar effects. Make sure you style your hair and let it settle before you put on the hat.

Touch up once you get to work: Make sure to have some elastic bands and bobby pins on your desk in case of disaster. Maybe even a small can of hairspray. When you take your hat off, shake your head upside down to get more volume. Sometimes, that’s all it takes — other times, it requires a bit more work. And then, there are the times when nothing you do helps. In that case, put your hair in a bun or a ponytail and say “screw it”.

Everyone is entitled to a bad hair day, especially in the winter.

How do you deal with hat head? Let us know in the comments below!

Review: Lauren Graham’s ‘Talking As Fast As I Can’

As avid readers of Women’s Post are keenly aware, I’m a big fan of the hit-show Gilmore Girls. Even though I didn’t love the revival, Gilmore Girls: A Year in the Life, the original show still maintains a special spot in my heart. That’s why I picked up Lauren Graham’s book “Talking As Fast As I Can: From Gilmore Girls to Gilmore Girls (And Everything In Between).”

When I started to read this book, I didn’t know what to expect. I knew it was an autobiography of sorts that touched on the actress’ role as the infamous Lorelai Gilmore and that it would contain a diary of the filming of the revival. But the book also gives readers a sneak-peak at the Graham pre-and-post this iconic role.

I knew nothing about the actress behind my all-time favourite television character — which meant that while reading the book all I heard was Lorelai Gilmore speaking in my head. But, strangely enough, that worked.

It takes a few chapters to get used to Graham’s writing style, which is as conversational and scattered as a Gilmore Girl. She makes the reader feel like a friend and is not afraid to abruptly end a sentence and jump into broadway song lyrics or go on a tangent about her wardrobe or a phone conversation she had with her dad. It’s through this writing style the readers are truly able to get to know the author.

Some of my favourite chapters revolved around her writing and her entrepreneurship. When she first started writing, she received a lot of flak from male journalists and men within these industries, all of whom couldn’t believe she didn’t have help completing her work. When bigger opportunities were offered to her, she questioned it, wondering whether the people she was meeting with had other people in mind to produce or be in charge of her projects. The sexism she experienced made her feel inferior, but it’s something she was able to combat, which I found incredibly inspirational.

“It’s not lost on me that two of the biggest opportunities I’ve had to break into the next level were given to me by successful women in positions of power,” she writes. “If I’m ever in that position and you ask me, “Who?” I’ll do my best to say, “You” too. But in order to get there, you may have to break down the walls of whatever it is that’s holding you back first. Ignore the doubt—it’s not your friend—and just keep going, keep going, keep going.”

And of course, there were the two chapters on Gilmore Girls themselves. In “What was it like, Part I”, Graham re-watches the original series and makes comments on the fashion, technology, and the elements she loved about each season. This chapter seems to go by fast, and I wished there was more insight into the relationships between the actors rather than a simple review — but that’s not Graham’s style. As much as that was what I wanted, I respect Graham for not dishing on her co-workers. The whole book is full of positive messages, and that was something I sorely needed at the time I read it.

In “What it was like, Part II”, there was a lot more detail. Graham kept a diary during the filming of the Gilmore Girl revival and readers get an in-depth look into the challenging process of re-creating the series nearly 10 years later. The diary is written in order of filming, not in order of episodes, which provides a unique view into what it was like to make the Netflix hit. Apparently, Carol King gave an impromptu concert that led to many tears and a few emotional breakdowns. Don’t you wish you could have been there?

What did I learn after reading this book? Lauren Graham is my spirit animal — and probably yours too!Her style is refreshing and authentic, something that is very rare in memoires, which tend to be overly edited and formal.  Some of the other topics mentioned in the book include the trials and tribulations of trying to be an actress in New York, the blunt of sexism when trying to promote her first novel, and the challenge of sitting down and writing. She speaks candidly of the jobs she auditioned for that made her cry, the jobs she took because she had to, and the struggles of being an artist.

If I had to sum up “Talking As Fast As I Can” in one essence, I would say this: Graham broke down the barrier between “celebrity” and “normal”, proving that actors and actresses are just regular, nerdy people who love the work they do, and sometimes do work they don’t love to do. Seems simple, but trust me, its a lot more complicated. You should probably read the book to truly understand.