Sometimes a personal crisis can give you the needed perspective to change your life.
In 1995, Susan Jamieson’s daughter was diagnosed with A-plastic Anemia. Doctors prescribed a treatment of blood transfusions, a treatment neither her daughter nor Jamieson supported.
“We are grateful to live in a country that respects religious freedoms and our family supported our daughter’s constitutional right to ask that hers be respected. Now 31, Tarin still remains the youngest child in Canada to have gone to court and ask for the right to have a say in her medical management,” says Jamieson.
Prior to her daughter’s illness, Jamieson had overseen marketing and sales programs for numerous high profile companies such as Sheraton Hotels, American Express, Budweiser and Pepsi. She took a leave of absence to focus on this medical battle but in 2001, with the disease in remission, Jamieson returned to the work world with a new, more refined focus.
She now serves as a managing partner in JoSuTa Group, a company whose directive is “A desire to help people be healthy.” With clients such as Greenzone, Food Diva and Score-Up, JoSuTa is helping people make informed decisions and working to make the world a better place.
A fine example of her impact: In 2007, she travelled to Dubai to be a guest on a radio show and discuss organic fertilizer. Her segment would prove to be incredibly popular, bringing in a floodgate of callers. The show quickly made the decision to cancel the other scheduled guests and Jamieson was the featured guest for the full hour.
In 2012, Jamieson learned about First Do No Harm. Produced by Asia Geographic Entertainment, this documentary, according to its website, details the “controversial and paternalistic” history of blood transfusions and “the knee-jerk rejection of new knowledge because it contradicts entrenched norms.”
Very excited by the concept of the film, Jamieson sought out the producer and asked for Canadian distribution rights.
“You might say I came to the table a little more motivated than most,” she says.
A key source for her pitch: “She Decides: How to Reach the Most Important Audience for Your Health Campaign,” a report published by Fenton Communications which details the critical role women play in making health decisions for their families.
Once she successfully secured the rights, Jamieson began reaching out to Canadian and U.S. companies, using both her personal story and statistics on targeting the women’s segment of the market. Her goal, she says, is to get these companies to support a potential paradigm shift on the subject of blood transfusion use.
“I am not interested in starting a discussion about individual choice – the question I am asking all women to think about and answer for themselves is have you made an informed choice about the use of blood in your medical management?”
“Yes, I recommend all women make the time to watch the ﬁlm, educate themselves and then consider, with the assistance of your family doctor, what your stand on blood transfusion use is for your family,” concludes Susan.