I decided to take Richard Branson’s The Virgin Way on holiday with me because a friend suggested I might find him a kindred spirit. I’m not sure if this is because I think having fun is just as important as making an income, but I did find that his attitude towards life is something a lot of people would do well to follow.
The Virgin Way: Everything I know about leadership reflects the positive attitude Branson has carried throughout his life. His ability to learn from failure and take risks are the foundations of a successful business leader able to adapt to any situation. Branson also believes in having fun, and some of his April fools stunts had me rolling off my beach chair in fits of giggles.
The Virgin Way and the choice of business name seems to pee all over the entire British class structure — fantastic, fun and edgy. Carefree and curious about life, Branson enjoys making people happy. If there is a secret to be learned from him, it is that true wealth comes from the happiness you create. Making someone smile, laugh, or even helping your staff excel is what “The Virgin Way” is all about. The book is filled with stories about how offering good service and having fun go hand in hand.
I remember my first boss at a gas station telling me to smile until I felt it or I’d lose my job. He wasn’t exactly a great people person, but he taught me that serving people and smiling has a real impact on how you see the world. I went on to build a multi-million dollar company putting convenient stores into gas stations, and I know that our success wasn’t just due to the fact that we were first in the industry to combine these two businesses. It was tied to the fact that staff had fun and took pride in providing terrific customer service. As I was reading Branson’s book, I couldn’t help nodding in agreement … when I wasn’t giggling.
Branson demonstrates that true success isn’t about being focused on making dollars, but more about creating happiness — happy staff, great experiences, happy customers. Taking risk, shaking things up, not taking yourself too seriously and above all making other people happy, is the key to true success — and Branson has a lifetime of experience to back it up.
He is a man that seems perpetually young because he hasn’t allowed negativity to affect him. While many people have tried to poke fun at him or scoff at his antics, he hasn’t allowed them to change him. And that is a true testament to his strength of character.
The Virgin Way is a book that every entrepreneur should read. If you want to leave the world better than you found it, Branson’s insights will inspire or rekindle the spark deep inside.