How often do you look at the ingredients of your beauty products?  It’s not a common practice. Most people are unaware of the chemical names of toxins that linger in popular beauty products. If you’re fairly good at looking at ingredients in the foods you eat, it’s time to become more aware of what you put on your body. That’s where Linda Stephenson comes in. Stephenson is the CEO and the brains behind Mereadesso skincare products, a luxury brand of plant-based products that are targeted to cover a range of skin issues in a one-step approach.

It only took a few minutes of chatting with Stephenson to know she’s a ‘chemically aware’ beauty guru who cares about the health of her skin — and my skin as well. While enrolled at the University of Toronto, Stephenson studied Chemistry and Biology with a minor in Botany. After landing successful positions at Mary-Kay cosmetics and MAC in the mid-90’s, Stephenson moved on to a purely technical position at  Estee Lauder. Stephenson left her corporate roles to work privately with clients and to study brand acquisition, focusing on how beauty products are positioned in the industry.

Stephenson was always on the go and working tirelessly to market well-known beauty products with a reinvented look. When Stephenson started her family and have birth to her son, she barely had time to think. She was used to being the person that was good at branding and helping people, but it became time to do it for herself.

Stephenson loves to travel, and got used to compressing all of her beauty products to fit into her tiny travel bag. As a busy mom. she noticed all her friends had similar lifestyles — working moms, travellers or even guys who are minimalists. That’s why around eight years ago, Stephenson made use of her educational background ,as well as her corporate directory of contacts, to launch Mereadesso, her own skincare line.

“For me it was a natural evolution from a technical background with over 20 years of experience.” said Stephenson “My products are pretty much plant based— I don’t believe in the ‘magic’ ingredient theory. Our skin is an organ, we live and we work, we need vitamins and minerals.”

With this idea in mind, Stephenson set out to nourish the skin by using natural and real ingredients to calm, heal, and soften the skin by supplying the skin with vitamins, antioxidants, enzymes, botanical extracts and minerals that our bodies can extract.

Unlike many water-based beauty products, Mereadesso is over 30 per cent aloe based with infused minerals and vitamins. One of the things Stephenson wants customers who shop in the beauty industry to be aware of is the ingredient list of products. Look for paraben-free products with real ingredients that are easy to understand. For instance, if you want more Vitamin A, the chemical name is beta-carotene or retinyl palmitate, so look for that listing in your ingredients lineup. The highest percentages will be listed first eg: water and the lowest ingredient of percentage will be listed last eg: fragrance.

“Look for the selling point, not the label claim. Take awareness to your own skin, look for what you need and what you can manage.” said Stephenson.

One of Mereadesso’s best selling products is the original one-step and all in one moisturizer. This moisturizer is aloe based and is a combination of a day cream, night cream, serum, primer and moisturizer. It is also a product designed for all skin types. As Stephenson said, most clients would come to her saying they have sensitive skin, but what does that mean ? Stephenson says to look for the commonality in the products you use that can cause redness and rash and most often this is linked to fragrance. Mereadesso products are fragrance-free in addition to being free of sulfates or artificial colours. Over all, there are about seven different product categories that users can enjoy with Mereadesso, including another best seller — the face and neck cleanser. This cleanser was designed to come with a gentle exfoliating cloth for easy cleansing.

” People need to exfoliate. Cell renewal rate slows down as we age and by removing the dead layer of skin cells, this prompts our skin to renew.” Stephenson said.

Stephenson pays a lot of attention to packaging. For instance, the travel kit comes with a reusable pouch. This kit was actually one of the selling points for landing Stephenson’s products in luxury retailer, Nordstrom. Most products don’t have a secondary purpose, but Stephenson plans to utilize her packaging.

In fact, Stephenson let me in on another skincare secret — avoid buying anything in a jar. The blanket rule is that the preservative system in a jar is there to kill mould and bacteria from forming on your moisturizer, but after being exposed to air and the constant dipping of your hands, the preservative system has to be more aggressive, which is no use to your skin. Mereadesso uses pressurized products in metered dose pumps to protect the product and keep out bacteria.

As Mereadesso continues to grow, Stephenson keeps her team small, but mighty, as her products are mostly available to order online in the United States; although it is also being featured on The Shopping Channel and is available at Nordstorm.

If you are wondering about the name Mereadesso, it was simple. ‘Mere’ means mother in French and ‘adesso’ means ‘now’ in Italian. When Stephenson became a mother, this was when her life changed and she decided to put all her beauty steps into well-rounded and unisex products for minimalists. Because of this, and more, this name will always be close to her heart.

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Author

Leanne Benn is a writer for Women's Post . She has a background in Journalism and Visual Culture from the University of Guelph. Leanne has a passionate interest in culture studies and immigrant issues. Leanne is an immigrant herself and moved to Toronto from Guyana, South America. She loves the multicultural vibe of Toronto and enjoys working on Toronto based reports and lifestyle topics.