For Alison Dalglish-Pottow, FPI Gallery is a labour of love.

“Art has always been a passion of mine, fostered at a very young age by my parents who took me to important art galleries and museums around the world as part of our summer family vacations.”

The greatest sign that she was meant to enter the art field was when she was admitted into Sotheby’s  prestigious Works of Art course. Attending the course meant leaving Canada for England, but this would prove to be a wise decision.

“Studying in the historically, architecturally and culturally rich city of London gave me a heightened appreciation for pursuing art as a possible career,” she says. “The art scene was vibrant and thriving, far eclipsing what was happening in Canada.”

Although the next several years would see her pursuing other career opportunities, working for companies such as IMG and CANFAR, she would eventually find her way back to the art world.

“Sometimes we sideline what we enjoy in favor of more practical, and oftentimes more prudent choices in life. It’s nice to discover that it’s never too late to revisit what we enjoy if a better time to do so comes along. That time came for me and when it did, I didn’t hesitate to run with it.”

Her baby, FPI Gallery, is a gallery for the new digital world. The idea for the gallery was born from Alison’s interactions with an emerging artist, Dean West.

“Dean West’s images were so captivating and compelling that I immediately knew he was a rising star in his field. All he needed was a little help in getting in front of the right collectors.”

Thus, Alison decided to create a completely online gallery. Why online? “A bricks and mortar gallery can be territorially restrictive,” Alison says. By focusing on a digital gallery, her clients’ works can be seen by collectors worldwide and news of the emerging talents can spread much more easily.

The gallery focuses solely on contemporary fine-art photography “where collectors can find the world’s best emerging fine art contemporary photographers in one place, without getting lost in the volume of art available on other websites worldwide.” This makes her site easier to navigate and much less time-consuming than galleries with wider ranges.

One of Alison’s major goals at FPI Gallery is to ensure the gallery is about the artists, not her. Unlike other online art websites, she keeps no standardized menu of dimension sizes and allows each artist to set his or her own price and edition size.

Knowing that many artists are uncomfortable with the typical gallery agreements, she designed a business model that would better suit their needs.  And by choosing to represent no more than 10 artists at a time, Alison ensures each will get the attention and promotion they deserve.

“At the end of the day, it’s about preserving value. I’m not going to permit profit to lead over sustainability of the artists and future appreciation of their work.”

This devotion to artists and their craft is clearly Alison’s greatest purpose. She stresses the need for people “to support the arts and the artists who dedicate themselves to pushing the frontiers of thought and influence.”

“Art is a living legacy of our history, politics and culture,” she says.

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Alison Dalglish-Pottow

President, Flash Photography Inc.

E: alison@fpigallery.com

www.fpigallery.com

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