Sarah Jean Aguinaldo, also known as Serena Jean, is the founder of Lifeward Choices Empowerment Centre. With over 15 years of experience, she is skilled at helping people uncover their life focus areas and guiding them to empowerment.

Her interest in this field (as she defines it, a “humanitarian interest”) started very early in her life, and she retained it throughout her schooling.In fact, as a teenager, she received the University of Women Award for her volunteer work.

“I was very passionate about helping others grow and experience quality living,” she says.

When it came time to pursue higher education, her path was easy to choose.

“I wanted to help people experience improved living/great quality living, help people take care of planet…wanted to be a part of finding solutions to making this happen,” she says. So, through a double major in Environment and Resource Management and Urban, Economic and Social Geography, Aguinaldo was able to explore the many important global issues humanity is currently facing.

After completing her BA, Aguinaldo went after a B.Ed, before starting work as a teacher. It was here, she says, that she fully realized her desire to work in the life coaching field.

“There is nothing more important in life than personal betterment and helping others grow – the two go hand-in-hand and such care is needed to help our planet become healthier and more wonderful. These things are all interconnected.”

Thus, in March of 2013 she launched the website for the Lifeward Choices Empowerment Centre. The Centre, she says, “sees life coaching as a two-way and collaborative process; learning and development occurs for both parties involved.” Through each interaction, both the coaches and the clients are given the opportunity “to learn from one another/from other’s experiences and constantly adjust our self-views and worldviews.”

As well as offering access to skilled life coaches, the Centre reaches out to clients in unique ways through its conventions and mentorship programs.

The conferences, Aguinaldo says, “build rapport and genuine community,” which in turn creates “long-term clients who are satisfied clients, and they further recommend the business.”

On the other end of the spectrum, the mentorship program (which Aguinaldo calls “extremely fun”) sees coaches reach out to adolescent girls through social outings designed to increase their self worth.

“It is wonderful to witness their transformation into strong aspiring ladies who love themselves and their lives,” she says.

Furthering her reach, Aguinaldo is currently working with YourDailyMentor.com “to provide online mentoring and coaching to reach the deaf community through subtitles and sign language” and is planning to launch a line of coaching videos, translated into multiple languages, in October of this year.

As a life coach, Aguinaldo has found her niche. Not surprisingly, when asked what her most important piece of advice is, Aguinaldo quickly responds,  “Ensure you are genuinely going after your personal passion, what naturally calls to you, and not simply what societal norms is directing you to follow; thus, success is already yours from the outset.”

Wise words indeed.

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